This page contains a Flash digital edition of a book.
55-60 TRADE SHOWS:SPN Master pages 15/7/09 00:47 Page 59
spnshows
Barcelona show countdown
gets Spanish trade boost
The build up for Europe’s kind in Europe. The 2009
biggest trade show of the event, held from the 20 to 23
year – Piscina BCN in October in the Gran Via
Barcelona – has been lifted exhibition centre, will feature
with a new survey showing a new sector: sports and
that the hard hit Spanish recreational facilities.
specialist trade has at last The show will also host the
found some good news. first Ibero-American Congress
While the industry is on Sports and Recreational
predicting that between Facilities, CIDYR, organised
20,000 and 25,000 new by ASOFAP. This congress will
swimming pools will be built bring together professionals
in 2009, the better news is from Latin America, Spain
Aquanale – over 300 exhibitors
are expected to attend
that it is estimated that and Portugal.
around 500,000 swimming The show will also be
pools in Spain are now are hosting the Piscina BCN
over 10 years old. awards for exhibitors –
AQUANALE CAN BUCK
Despite the economic divided into two categories:
climate, the swimming pool the first for the best
THE DOWNWARD TREND
sector is in better condition technological innovation
than twelve months ago. A and the second specific SAYS ASSOCIATION BOSS
market study compiled by award which is for the best
Market AAD for Piscina BCN safety product. Aquanale 2009, the Cologne forward the use of
and the professional The consumer interest in based pool and spa show regenerative resources.
associations ASOFAP and health, wellness and exercise being held at the end of Today every swimming pool
ATEP reveals that almost half has also benefitted companies October has the best chance dealer will advise you on the
the pools in the country are in the sector. Wellness has of any European exhibitions energy-saving aspects of a
over 10 years old, which become one of the main of getting back to pre- swimming pool cover or the
makes their renovation a big consumer motivations – recession levels of business. possible applications of solar
business opportunity. equating to 46.7% in the final Dexter Rangol, Managing panels for heating your
The study shows that for decision – and, according to Director of the German swimming pool.“
the next 18 months the the report by Market AAD, Association for Swimming He said that according to
renovation industry in Spain this will increase. Pools and Wellness said: a study by the Society for
could provide the ‘bridging The report highlights the “Trade fairs are always a Consumer Research around
gap’ until new build pools importance of the fact that reflection of the sector. While one quarter of the 660,000
reach 40,000 in 2011. The the industry is committed to trade fairs are being private pool owners in
Spanish market has over 1.1 a new, more ecological form cancelled and swimming Germany have specific
million pools and is Europe’s of swimming pool pool fairs are also being extension and conversion
second biggest specialist maintenance, thereby scaled down in other plans, which are reflected in
market behind France. The ending the myth that they European countries, an investment potential of
sector has an annual turnover are not sustainable. In fact, aquanale has a realistic around 700 million Euros. On
of more than €1,300m, over in Spain, 89% of owners do chance of equalling the good top of this: 260,000 end-
2,000 companies and 12,500 not empty their swimming results of 2007 – even consumers are planning to
full time employees. pool in the winter. surpassing them“ acquire their own swimming
The bi- annual A total of around 300 pool in the next two years
international show Piscina
SALON PISCINA
companies are expected at and are willing to invest
BCN has become established Koelnmesse for the the around 3.4 billion Euros in
pc www.salonpiscina.com
as one biggest events of its International Trade Fair for the process.
Sauna, Pool, Ambience. At aquanale new products
Rangol added:“While and innovation presentations
individual sectors are battling will play a key role in
to survive and the general influencing the trends in the
economic situation has swimming pool sector. This
become very uncertain, the year design is also high on
swimming pool and wellness the agenda for the sector.
industry is looking ahead The classic sport swimming
with cautious optimism. pool is a thing of the past.
’Confidence instead of future Instead of white-tiled fitness
anxiety’ - that is the mood . pools, free-design forms with
“Instead of letting the stainless steel pools (and
swimming pool industry slide PVC ensure a feel-good
into the category of atmosphere.
decadent energy-eater, our
industry has proactively
AQUANALE
developed new energy-
pc www.aquanale.com
efficient products and moved
Visit our website at www.swimmingpoolnews.co.uk AUGUST 09 swimming pool news 59
➤➤➤
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92
Produced with Yudu - www.yudu.com