55-60 TRADE SHOWS:SPN Master pages 15/7/09 00:29 Page 55
spnshows
Leisure Industry Week – always a hectic three
days but pool and spa exhibitors go there with
specific objectives
SCHOOLS AND ENERGY SAVINGS
ARE TOP TRADE
TARGETS AT LIW
Britain’s swimming pool trade companies have
targeted specific new market opportunities at
September’s Leisure Industry Week three day
show at the NEC in Birmingham
hile the LIW event has always The event, from 22 to 24 September, SPATA organised education sessions were
W
been the focus for has a new styled Pool & Spa show but the very poorly attended, so much so the
commercial pools for the emphasis will be on pools, energy systems association is not providing the lecture
trade, there’s a hope that the and water quality. Around 15 specialist programme support this year.
show this year will deliver business for companies will exhibit at the show – less The two heavyweights in the aquatic
larger pool owners under pressure to than in 2008. play equipment market – Hippo Leisure
reduce energy costs. The second market It is known that energy savings and from the UK and Dutch based Aqua Drolics
being sought is the growing opportunity to water quality are two of the major both see LIW as an important lead in to
build, upgrade, renovate and provide headaches for private and local authority the local authority, holiday parks and larger
building support in the school pools sector. pool owners and managers. commercial pool markets.
“We are going because we hope to be There is a view the 2009 event is a last Says Hippo Leisure’s Claire Mollet: “We
able to make inroads in this important chance for LIW as far as the specialist had a great LIW last year and we are back
market. Last year the show failed to deliver trade goes. Many exhibitors were now for the fourth year. For us it has
but the potential is huge,” said one exhibitor. disappointed with response levels and the delivered the people we want to meet.”
Visit our website at
www.swimmingpoolnews.co.uk AUGUST 09 swimming pool news 55
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