markets. Initially, the KTP was technology Excellence Training School for the Ethanol Name: Emma Blows
driven and my role was to market a product Industry – the first of its kind in Europe. Qualifications: BA, MSc Social Statistics
that had already been developed. However, Current Role: Research Officer,
following intensive market research I LIFE AFTER KTP IS… Breast Cancer Care
realized that the new product was too I am employed as the Marketing Manager Location: London
innovative for its target customers. I at SPL International, marketing its
analysed our existing product portfolio and ingredients for alcoholic drinks and fuel “I really feel the project has had a positive
our company strengths, and agreed with ethanol. I now have the freedom to impact on the lives of people living with
the MD that the fuel ethanol market offered implement key decisions that were breast cancer, and for me that is an
us the most opportunities. I managed a developed as part of the KTP. achievement for which I am most proud.”
complete re-branding of the company,
which is now known as SPL International. I WILL RECOMMEND KTP BECAUSE… IN MY KTP I…
KTP gives you the opportunity to become My KTP with Breast Cancer Care and
HIGHLIGHTS OF THE PROJECT WERE… a strategic player in a company and fast King’s College London brought new
I have enjoyed being a part of a complete track your career to a management capabilities and resources to the
culture change within SPL International. position. KTP has given me opportunities, organisation. A mapping process of local
The MD has embraced marketing and experiences and new skills that I wouldn’t breast cancer services across the UK
understands how important it is to the have acquired in a normal graduate was used to develop a new ‘services
future success of SPL International. New recruitment scheme. framework’ that focuses on key locations.
communication channels and the strategic
involvement of staff throughout the project
have helped to embed a new culture and
increased staff morale considerably.
THE BEST THING ABOUT BEING A
KTP ASSOCIATE IS…
The resources of academics, and
knowledge transfer itself, is a key
advantage of the KTP. It allows you to
apply what you have learnt throughout
university in a real life setting. The support
you receive during the project is fantastic –
from your academic, the KTP Office at the
university, the KTP Adviser and the
company. The budget you are given helps
with personal development, training and
the purchase of equipment that is
imperative to the success of the project.
Being a strategic driver in a company so
soon after leaving university is an incredible
opportunity and has led to my progression
to Marketing Manager so quickly.
FROM KTP I HAVE LEARNT…
The training I received during my KTP has
been vital to my personal development
and my current role. I passed the NVQ
(Level 4) in Management and hope to
graduate with a Masters degree in
Marketing in July 2009. The training
budget also allowed me to travel to Illinois
for ethanol production training at the
National Corn to Ethanol Research
Centre. Here I identified and developed a
partnership which will see SPL
International launch a Centre of
GRAD MAG 19
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