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The price de resistance? their babies continue to grow. As a There are others in the marketplace
It is no secret organic products are result, she promotes baby organic however, who are finding little price
costly to make. For example, take the gifts heavily. “Once you get past the resistance. “Our prices are high end,
grapefruit seed extract that Lu Lu’s 6-9 months range, however, people but people are still looking for things
American Baby Organics uses as a aren’t willing to spend it,” Karst says. like that,” says Raulin of Lotus Bebe,
preservative. It costs $14 per To overcome this resistance, some who retails her soy blanket for $98,
ounce. And this, in turn, gets wholesalers such as Noonoo, offer a and her bamboo one for $59.
passed on to retailers and customers. variety of price points so that retailers Richards at Lu Lu’s agrees it is
MonicaKarst, owner of Baby can stock what they are comfortable hard right now, but she cites the
Shoppe Santa Cruz in Santa with, says Dexter. She points out that example of her own family: “Our
Cruz, CA, a store that sells clothing, Noonoo’s blankets retail over a wide family is still buying organic milk,
gifts and gear for baby, agrees range: from $15 for pocket-sized using organic deodorant without
customers want organic but don’t portable versions of comfort blankets,
aluminum, shampoo without parabens,
want to pay the price, especially as to $90 for silk welcome blankets.
dyes, and harmful chemicals, because
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GiftShopMag.com
Spring 2009 n GIFT SHOP 113
Organic Baby 113 3/24/09 12:34:25 PM
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