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Doing the numbers 2007, an increase of almost 5% over
Judith Velosky Martell, co-owner of
It comes as no surprise then that all 2006. According to its 2008 report
Flying Squirrel, a store in Brooklyn,
this parental concern translates into a titled "Caring for Baby: The U.S.
NY that sells baby gifts, toys, clothing
market that is poised for growth. Market for Diapers, Bottles, Wipes
and equipment, reports her customers
Although recorded figures exclusively and More," Packaged Facts, a division
are definitely interested in organic
for the organic baby market are of marketresearch.com, projects the
especially with clothing and baby
difficult to come by, the U.S. baby market will grow to over $8.1 billion
gifts.”
care supplies market as a whole, in 2012.
including organic products, was And for two categories of organic
Reading the labels
worth over $6.9 billion at retail in baby products that gift stores often
In a field that is poised for rapid
carry—personal care and linens—there
growth, the word “organic” is waiting
are phenomenal sales increases,
to be exploited and bandied about lib-
according to the Organic Trade
erally. This is where labels come
Association. Organic clothing and
to the rescue. Kenda Haines,
linen (for all age groups) has enjoyed
an annual growth rate of nearly 40%
since 2006, reports the OTA. Sales
How do these
were projected to reach $397.5
optimistic sales
million by the end of 2008. Organic
predictions hold up in
personal care products across all
the light of a weak
age groups were also expected to con-
tinue their growth rate reach-
economy?
ing $564.5 million by the end of
Read our extended
2008.
article online at
H
A
Wholesalers and retailers www.giftshopmag.com
P
P
Y
in the organic baby market

to find out.
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boast increases, as well.
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Noonoo, wholesaler of
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eco-friendly and organic
S baby blankets and toys
chief executive officer of Noli n Nali,
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with company head-
wholesaler of organic and natural
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quarters in England
botanicals in Scotts Valley, CA, says

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E and U.S. distributor
the company has pursued three labels
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headquarters in North
for its many products: the USDA
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Hampton, NH, predicts
organic seal; OASIS certification
S
their sales at the end of 2008
and certification from the Natural
would double their 2007 numbers.
Products Association.
110 GIFT SHOP
n Spring 2009 GiftShopMag.com
Organic Baby 110 3/24/09 12:34:12 PM
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