Shades of green
Often people are married to the term “organic,” but
Megan Fenton points out that there are other green
options out there. Fenton, who is the manager of The
Little Seed, an eco-friendly baby boutique, in Los
Angeles, suggests retailers look for clothing companies
that use low impact dyes, or for wholesalers who reduce
their carbon footprint in other ways. “It is all about
finding an eco-balance,” she says.
Being sustainable is important too. Lewarne,
of Crocodile Baby, says on his store’s website,
www.crocodilebaby.com, customers can click on a
“Sustainable” link that takes them to a host of bamboo,
natural rubber and wood baby products.
Retailers can also offer eco-friendly products by
I stocking quality pieces. When customers buy a well-
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crafted product that they can hand down through the
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gets thrown away and replaced by another one, they reduce
The USDA seal is an agricultural seal that can be used
their environmental impact. This is what Noonoo hopes to
when 95% or more of the ingredients used in a product are
certified organic ingredients. Noli n Nali’s Bosom Blossom
Nipple Salve, Soothing Baby Wash Bar, Sleepy
Baby Wash Bar and Baby Bum Balm, sport
the USDA label.
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Learn more about these
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certifications and what they mean.
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Read our extended article
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online at
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ww.giftshopmag.com.
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Other products from Noli n Nali bear (or will soon do so)
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the OASIS seal and certification from the Natural

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Products Association. The OASIS seal, which stands for
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Organic and Sustainable Industry Standards, is the first
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organic standard for the U.S. beauty and personal care
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market. Products must contain at least 85% certified

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organic content.
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accomplish with their products. Marilyn Dexter, national
sales and marketing director for the company, refers to
their blankets and toys as investment pieces in a culture of
cheap consumerism.
From smelling good to feeling good:
baby is covered
Whether organic, eco-friendly or both, the categories of
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products in the marketplace catering to babies are numer-
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L ous. To begin with, there are a host of products to keep
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baby clean and smelling sweet, such as those offered by Lu
GiftShopMag.com
Spring 2009 n GIFT SHOP 111
Organic Baby 111 3/24/09 12:34:15 PM
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