MARkETING MULTIMEDIA
INTERACTIVE MEDIA [MULTIMEDIA]
PROFESSIONAL DIPLOMA IN MARkETING CIM
BTEC HIGHER NATIONAL DIPLOMA
LOCATION: CITY COLLEGE COVENTRY
LOCATION: CITY COLLEGE COVENTRY
DURATION: 2 YEARS
DURATION: 1 YEAR
START DATE: SEPTEMBER
START DATE: SEPTEMBER
MODE OF STUDY: FULL-TIME
MODE OF STUDY: PART-TIME
UCAS CODE: 0G
CITY
INTRODUCTION TO THE COURSE FEES
INTRODUCTION TO THE COURSE FEES
CITY

This course is designed to prepare you for a role in marketing please contact Course information for fee information
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if you have experience in multimedia related areas such please contact Course information for fee information

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management at the operational level of marketing. it is for on 0800 616 202.
as web design or audio-visual production and would like to on 0800 616 202.
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people who have a relevant marketing experience or have
ADDITIONAL COSTS
develop your skills and knowledge to a professional level, then
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E already completed the Chartered institute of marketing
ADDITIONAL COSTS G

the Higher National diploma in interactive media could be for
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COVENTRY

professional Certificate or relevant marketing experience There are some additional costs. These will be confirmed
COVENTRY
you. it is a challenging course that can be used as a route into There will be a registration/exam fee.
in order to qualify for exemption from the professional at enrolment.
the final stage of a degree programme or into one of the many
Certificate stage.
APPLICATION PROCEDURE
APPLICATION PROCEDURE
employment opportunities in the rapidly expanding industry of
ATTENDANCE
interactive multimedia design.
direct to City College Coventry using the application form
direct to City College Coventry using the application form
supplied in this prospectus.
The course is held on Tuesday and Thursday evenings, supplied in this prospectus.
ATTENDANCE
6.00 pm - 8.00 pm.
CAREER OPPORTUNITIES
CAREER OPPORTUNITIES
This course runs over three days a week, times to be confirmed.
it is possible to attend one evening per week and complete
At the end of the course you could progress onto:
After you complete the course, you could progress to:
ENTRY REqUIREMENTS
the course in two years. it is also possible to commence your • A degree course - HNd students can gain entry to the 2nd
studies in january.
• professional postgraduate diploma in marketing
To join this course, you need either two A levels or an
or 3rd year of a degree course, depending on the university
• Career advancement within the area of marketing.
equivalent qualification such as a BTEC National diploma
and the course
ENTRY REqUIREMENTS
in a relevant subject such as multimedia, media, Computing
CONTACT
• Employment in a wide range of related design areas, such
or Art and design. if you are a mature student without these
you should have one of the following qualifications:
as web or games design.
Course information.
qualifications but have a commitment to studying at this level
• Cim professional Certificate in marketing
and relevant experience, your application will be considered
CONTACT
• HNC/HNd or degree
on an individual basis at interview.
Course information.
• Relevant marketing experience.
THE PROGRAMME
you will also need to complete registration with the Chartered
Subjects you study include:
institute of marketing as an Affiliate member and enter for the
assessment(s) with this awarding body.
• 3d modelling and Animation
• Audio-visual production
THE PROGRAMME
• digital image manipulation
• multimedia Authoring
you take the following four modules:
• web design.
• marketing Communications
you also have the support of a personal tutor during
• marketing management in practice
your course.
• marketing planning
• marketing Research and information.
ASSESSMENT
ASSESSMENT
you will have a number of practical projects and assignments
to complete and these are continuously assessed throughout
Continuous assessment assignments and examinations will
the course. if you successfully complete all sixteen units,
be used for all of the four modules.
you will be awarded a BTEC Higher National diploma in
interactive media.
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