Alpha 700 scales landmark
heights
N
ever seen before images of
Britain were unveiled at an
exhibition at La Galleria,
Royal Opera Arcade, Londonfrom
Thursday 27th – Saturday 29th March
2008. As part of the Sony Alpha
Unseen Britain campaign climber
and photographer Mike Robertson
toured the country scaling new
heights and legendary landmarks
to create totally new and exciting
photographic images using the Sony
Alpha 700 Digital SLR camera.
In conjunction with Enjoy
England, Visit Scotland and Visit
Wales six structures across Britain
were selected by Mike, based on
the challenge of the climb, the
geographical location, the visual
impact of their surroundings and
the opportunity to capture a never
seen before image. These were
Spinnaker Tower (Portsmouth),
Blackpool Tower (Blackpool),
Newport Transporter Bridge (Wales),
Snowhill Plaza (Birmingham),
Glasgow Tower (Glasgow) and
the Park Plaza Hotel (Leeds).
“Whilst I am used to embarking
on difficult climbs, the unusual build-
ing structures and the unpredictable
weather conditions made the Sony
Unseen Britain an amazing challenge” Above: sitting on the top of Blackpool Tower, or at least, near it… top right, Spin-
said Mike Robertson. Using the Alpha naker; right, Glasgow Tower; below, Leeds Park Plaza Hotel.
700 Digital SLR camera and range of
lenses allowed me to capture some
fantastic and unique shots of Britain.”
As part of the campaign Sony also
invited enthusiast photographers to
get shooting (with their feet firmly
on the ground) with their own
original and eye-catching images of
Britain. The winning entries were
also be on display at the exhibition.
Chris Bowen from Sony said:
“The Sony Alpha 700 DSLR camera
has advanced features which were
put to the test on this challenge.
The resulting photography not only
depicts a unique view of Britain – but
also an inspiring look at the capabili-
ties of Digital SLR photography and
the Alpha range in particular.”
To find out more about the
Sony Alpha Unseen Britain chal-
lenge and the exhibition visit:
www.sony.co.uk/unseenbritain
(News item from Sony UK)
Á
3 photoworld
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34