AUS 4-6 19/1/10 12:01 Page 45
ttglive.com
australasia knowledge
VFR market
alia
ustr
T
ourism A
Australian wine-tasting excursions can be pre-booked for your clients – and their hosts
Relative
benefits
oup
Manta gr
The visiting friends and relatives market accounts
Manta Group’s BreakFree on George apartments in Sydney
are ideal for parents visiting their gap-year children
for more than a third of UK travellers to Australasia.
Debbie Ward looks at upselling in this lucrative sector
holiday cottages for such scenarios.
New Zealand specialist Kirra Tours also
reports VFR demand for large motorhomes.
UK manager Nona Jackson says: “Visitors can
ACCOMMODATION. says Premier Holidays product manager take their friends with them and they can all
Not everyone has room for visitors, so help Clare Smith. According to Qantas Holidays, enjoy a ‘holiday within a holiday’.”
your clients avoid sleeping on the sofa. parents visiting their children on gap years
Operators report that apartments, which are also often book apartments rather than STOPOVERS.
plentiful in Australasia and allow visitors to endure backpacker digs. With VFR clients likely to be repeat visitors
share hosting, are particularly popular with If friends and family are touring with their it’s worth suggesting different routings to
VFR travellers so it’s worth swotting up on UK visitors, this can be an opportunity to encourage them to make new stopovers.
this product. upsell accommodation. Large two or three- Options on Australia-bound flights include
“Sometimes they would rather stay in bed apartments or holiday homes can again Asia, the Middle East and South Africa while
an apartment, then their friends and family be a natural choice. Austravel recommends New Zealand choices include the US as well
can come to them to have dinner together,” New Zealand’s traditional “bach” beachfront as Asian destinations. Turn to p46
22.01.2010 45
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