p40-41 MS Jan22 19/1/10 17:23 Page 40
knowledge
ttglive.com
Mystery Shopper
from Newcastle
The mystery shopper visited two agencies in Newcastle-upon-Tyne on a Friday
morning. They then selected a website from a Google search for “Sydney to
Cairns fly-drive holiday” and a company advertising in a national paper
This week’s challenge:
The mystery shopper asked for a four-week fly and
drive holiday for two adults travelling from Sydney
to Cairns. An organised tour to Uluru was also
requested, plus the first three nights’ accommodation
in Sydney. For travel in March/April 2010.
CHALLENGE AT A GLANCE.
alia
Who: Budget: £3,500 Where: Australia
ustr
T
ourism A
Seal the deal
Van-tastic: Internal flights are Road safety: Tell clients to be Stinger season: Warn clients Cattle tour: For more unusual
cheaper when booked in Australia careful when driving on country going to Cairns that “stinger experiences, clients should
with Virgin Blue. However, roads at night in the cold as cattle season” is from October to June. head inland and visit a cattle
suggest clients really experience and kangaroos often lie on the Take precautions in the sea by station or check out the country
the landscape and hire a camper tarmac road surfaces which wearing special stinger suits as and western-style music in
van to do the same journey. holds the warmth of the sun. a box jellyfish sting can kill. Tamworth, north of Sydney.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
Learn more about
Botswana
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Take the Botswana online training course at
ttglive.com/ttgknowledge
40 22.01.2010
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