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p4-5 market_focus Nov 09 20/11/09 14:52 Page 5
destination report USA
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ompan
C & C
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Titan HiTours has reduced 60% of its tour Ahead of its Terminal 2 renovation scheduled
prices, Ranch America’s prices are unchanged to finish in 2011, San Francisco is the first US
for 80% of the ranches it features and Great airport to install three “Climate Passport” kiosks.
Rail Journeys has reduced the price of its West Travellers can use these after they have cleared
Coast & Yosemite tour by £180-£260 for 2010, security to calculate the carbon footprint of
depending on the departure date. their flights and make a carbon offset contribu-
As part of its price-conscious strategy, tion. Funds are donated to local projects.
TrekAmerica has unveiled two new Budget British Airways has had a busy autumn
Lodging Tours in the American West for for inaugural flights. In October the airline
2010. Sales director Richard Hanson said: launched its first flight to Las Vegas, bringing
“Our BLTs are an alternative to camping-based the number of cities in the US served by BA to
adventure tours. Travellers stay in good value 19. Chief executive Willie Walsh said: “Despite
accommodation, ranging from city hostels to the recession we continue to invest in new
wilderness cabins.” products and services for our customers. We see
real opportunities for growth in Las Vegas.”
EXPERIENCE IS EVERYTHING The daily service is operated on a Boeing 777
Visit USA members are reporting a strong trend and has a Club World cabin with fully flatbeds.
for experiential holidays and touring. In 2007 BA stepped into the void created by the
tainment
the survey of international air travellers found collapse of Silverjet, when it launched an
that 17% of UK respondents were interested in all-business service from London City to New
touring the US countryside; this rose to 21% in York in September. Whether this can survive
Summit Enter
2008. And in 2007, 22% intended to visit small where many have failed remains to be seen but
towns during their stay in the US, which the use of London City is a canny move to cap-
Win fantastic
increased to 26% the following year. ture the lucrative Canary Wharf-based market.
Twilight goodies
Titan HiTours has responded to this increased American Airlines has also targeted the
demand with its first tour that links east and business travel market with a new Business To mark the release of the second Twilight
west coasts. Sea to Shining Sea takes guests ExtrAA programme that allows small and film New Moon this November, Seattle and
from New York to San Francisco via medium-sized enterprises to manage travel Washington State Tourism is giving away a
Washington, Chicago, Denver, the Grand budgets. Firms earn loyalty points when their Twilight-themed goody bag to one TTG
Canyon and Hollywood, and includes three employees travel on American, which can be reader. The bag is filled with a special
overnight train journeys on Amtrak. used against future travel, and individuals can Twilight bottle of wine, a Twilight T-shirt,
also earn AAdvantage miles at the same time. key ring, collector cards, trivia quiz,
UP IN THE AIR The airline will introduce a Manchester-New bumper sticker and window sticker.
Just three airports in the US posted an increase York JFK flight for the 2010 summer season. To enter the prize draw, email
in international arrivals for the first five months The non-stop service will begin on May 16 and klawrey@ttglive.com with the answer to
of 2009. According to the US Department of end on September 30. the following question by December 14:
Commerce’s Office of Travel and Tourism Continental Airlines has upgraded its business ■ Which British actor plays Edward in
Industries, these were Philadelphia, Orlando class with a new flatbed seat. It will be deployed the Twilight film series?
and Miami while 12 others saw decreases. across its 777, 767 and 757 fleets. Turn to p6
TTG Knowledge – November 2009
5
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