p26-30 client_match Nov 09 23/11/09 13:14 Page 24
USA selling tips
hire provides the freedom to do as you please.
Client
Book flights and car hire first, then pre-book
overnight stays. All Of America has good hotel
rates and prepayment means guaranteed
commission.
match
When you go off the beaten track, you start
to discover the “real America” and despite its
short history, the US offers something for
everyone. Select Vacations provides quotations
and has specialist brochures covering New
England, the Carolinas and Pennsylvania.
Consult online state tourist guides for
inspiration – why not visit the site of Custer’s
Whether you’re recommending family
“Last Stand” in Montana, spend time in
trips, luxury hotels, classic touring
Georgia reliving the civil war or partake in a
routes or less well-known areas, our
shootout in Tombstone, Arizona? State guides
provide “what to see and do” tips and event
experts give you the US tips you need
calendars.
Understand fully what your client’s require-
ments are, do your research, check the trip
works in practice and make suggestions to
make the trip memorable. Perhaps take the
Sharon Clifft Grand Canyon steam train from Williams
senior independent travel adviser, rather than the usual drive. Consider city
Langley Travel breaks such as Chicago combined with a stay
on Lake Michigan (pictured) or fuse shopping and
history in Philadelphia with visits to malls, the
Off the beaten track Liberty Bell and Parliament buildings.
O
ne of the biggest challenges in interested in history, dramatic scenery, Read publications and keep up to date with
selling travel is the client who wildlife or adventure? And most the latest trends. It is incredible how a television
has been to a particular country importantly, what is his realistic budget? show or film can put a town on the map.
before and wants to return, but If the client prefers to be escorted, for a Newport Beach has been made famous by
do something different from the norm. leisurely inclusive tour which still makes The OC and fans of the Twilight movie series
In order to find this client the ideal US you feel like a valued customer, I would have descended on the small town of Forks in
destination, I think about the following chose Tauck Tours. It has interesting and Washington State in search of vampires and
questions. Is he independent? Is he travel- diverse itineraries to suit the most discern- werewolves. I can’t promise your client will
ling with a family? Does he want to play ing traveller – albeit with a large wallet! find either of these but there is lots more in
golf, ride the rapids or simply relax? Is he But for more independent travellers, car the US waiting for him to experience!
v
e
l Michigan
r
a
Randall McCune/T
24
TTG Knowledge – November 2009
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