p23-26 wedding fairs 21/9/09 12:02 Page 24
Weddings & Honeymoons wedding shows
However, it can be hard to get a foot in the
door at smaller shows, as numbers are limited.
“I lost a regular gig at a local show when I was
unable to attend,” warns Aylett. “Lots of business-
es want to exhibit so once you’re in, stick at it!”
If there’s no space at a local show, you may
have better luck getting into a bigger show.
Suzanne Williams is operations manager for
The UK Wedding Shows, which organises
events in venues such as London’s ExCel and
Newcastle’s Metro Radio Arena. She says sign-
ing up is easy: “Agents can simply contact us
and choose a show they wish to attend. We’ll
send them an info pack with prices, they pay a
deposit and we book them in.”
Consider the venue very carefully. Fairs will
often take place in a stately home or a hotel
edding Show
that can be booked for weddings, as a way of
promoting the venue. Think about the type of
The National W clients that would want a reception at the
venue – are they the sort of clients you want
Denise Van Outen picks up tips at the HOW TO FIND A VENUE to do business with? Ask about other exhibitors
National Wedding Show Use the web to research venues and pick a small too – do you share similar client bases?
local event if you are a first-time exhibitor. “Type “Look for wedding fairs with fashion shows”,
‘wedding fairs’ into Google and you’ll find a advises Aylett. “They are a real crowd puller.”
wealth of dates to trawl through,” says Aylett. Many smaller fairs take place in hotels or golf
Local newspapers are also a helpful resource – clubs but sometimes supermarkets host them
keep an eye out for both features and adverts. too. As well as attracting wedding bookers,
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