p23-26 wedding fairs 18/9/09 10:25 Page 23
wedding shows Weddings & Honeymoons
Develop a
A
recession is no barrier to falling in
love and while it might be taking
engaged couples longer to save for
their big day, a celebration with
family and friends followed by a honeymoon
flair for fairs
remains as important as ever.
“Even in the current economic climate people
are still putting aside money for their wedding
and honeymoon,” says Trisha Holden, personal
travel adviser for Enchanting Destinations.
Weddings and honeymoons seem to be one part Taking a stand at a wedding fair puts you in
of the travel market that is buffered against the
front of this lucrative target audience, which is
recession. Why not make the most of this blossoming
hungry for ideas and information. And if you
book a place at a smaller show, you are likely
sector by taking a stand at a wedding fair? to be the only travel agent exhibitor.
Katherine Lawrey explores the benefits
“This is a fantastic position to be in,” says
travel counsellor Rebecca Aylett. “You don’t
have to compete with lots of other agents, so you
can concentrate on promoting your services.”
TTG Knowledge – September 2009
23
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