p7 news May15 13/5/09 21:50 Page 7
ttglive.com
news
TTG Awards draw
Top-end ‘must use web’
record 550 entries
Robin Searle.
Tom Allen said firms needed to
COMPETITION to win a TTG Travel TRAVEL firms that specialise change how they targeted cus-
Award will be fiercer than ever in in high-value face-to-face tomers during a recession, and
2009 – we’ve received a record- sales must still harness the urged them to create strategies
breaking 550 entries, almost twice internet to attract potential to cope with a long-term dip in
the 2008 figure. bookers. consumer confidence.
TTG editor Lucy Huxley said: That is the view of Travel Quoting research from
“There are a wealth of innovative Trust Association managing Hargreaves: “Show your expertise online” Harvard Business School, Allen
and committed travel companies director Simon Hargreaves, said traditional demographic
and agents, and as the UK’s leading who is analysing online travel searches. groupings, such as “over-40s” and “adventure
travel trade newspaper we want to give them Hargreaves said his early findings suggested seekers”, became less relevant in a recession.
the credit they deserve on the biggest night in that the number of web users searching for Instead, customers could be grouped based on
the travel calendar.” low-value “commodity” travel products was their views of the current climate, their attitude
The awards were given a further boost when dropping, but the number searching for more to spending and their perception of whether
last year’s event was shortlisted for the Associa- complex elements was holding firm. a holiday was an essential, postponable or
tion of Event Organisers Excellence Awards 2009. Speaking at a Cimtig debate on marketing in a expendable purchase.
In July, expert panels of judges will decide the downturn, he said that while top-end, “once-in- Allen said travel firms should focus their mar-
winners ahead of the big night at London’s a-lifetime” bookings were still likely to be made keting efforts on persuading cautious customers
Grosvenor House Hotel on September 22. face-to-face, traditional agents needed to market that a holiday was still a necessary expenditure.
But first, the Agent Rating phase of the awards themselves on the web to show their expertise Bales Worldwide managing director Mandy
gives readers the chance to have their say on to these potential customers. Nickerson said relationships with key business
which entrants make the shortlists in the Former Cadogan boss and business consultant partners became even more critical in a downturn.
trade-facing categories.
■ Register your votes at
ttgtravelawards.com
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FACE RACE: TTG’s Face of Travel 2009
3 / 8 6 R I S O D F H V R Q D I D P W U L S
FOR 2009 & 2010 HOLIDAYS
J R W R Z Z Z V H O O L Q J V D Q G D O V F R X N
competition launched in spectacular style
To qualify, don’t forget to complete the online training & log your bookings!
last week, with a flurry of agents uploading
3 U R X G
their entries within minutes of going live. For further information please contact your
6 S R Q V R U R I
First off the mark was Rebecca Eady % X V L Q H V V ' H Y H O R S P H Q W 0 D Q D J H U, call Agency Sales on 020 7590 0210,
(pictured) from Spa Travel. To find out
email D J H Q F \ V D O H V # V D Q G D O V F R X N or visit Z Z Z V H O O L Q J V D Q G D O V F R X N
more, check out
faceoftravel.co.uk
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4 O � Q U A L I F Y
F O R � � � " O N U S � " O N D S � A N D � A � F A M � T R I P � P L A C E A G E N T S � M U S T H A V E � B E E N � M A D E � T H E � B O O K I N G � I N � - A Y � � F O R � A N Y � T R A V E L � D A T E L O G � T H E � B O O K I N G � O N � W W W S E L L I N G S A N D A L S C O U K � A N D
H A V E � C O M P L E T E D � B O T H � 3 A N D A L S � A N D � " E A C H E S � O N L I N E � T R A I N I N G � M O D U L E S 7 I N N E R S � O F � A � F A M � T R I P � P L A C E � W I L L � B E � N O T I � E D � S T � W E E K � * U N E � 4 E R M S � A N D � C O N D I T I O N S � A P P L Y
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