p24 Cruise mar13 10/3/09 17:35 Page 24
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit
ttglive.com/cruise
LAUNCHPAD.
CCS goads agents
with daily calls
Lee Hayhurst.
Mark Pilkington, CCS head of sales, said
COMPLETE Cruise Solution account managers the agents faring best this year were those that
are giving agents daily over-the-phone updates had spent time and money on establishing their
on their sales performance in a strategy it is brands.
calling the “power hour”. But he added that, although the number of
Agents are told in early morning calls what customers booked was up on last year, the
their sales were the previous day, how that operator was having to work harder than ever.
Costa Cruises compares to key competitors and reminded of He also said margins were down.
2010 that day’s top offers. “People are focused on value like they never
Costa Cruises’ 2010 brochure features new The regular daily contact has been taking have been. A lot of the work we have done with
incentives for families, groups and singles as place throughout the early year peak booking agents and consumers is making sure they
well as big discounts. In 2010 customers can period and contrasts with previous years when understand the great value a cruise is, making
choose from 240 ecotourism excursions and a agents were given weekly updates. sure they know what’s included in the price.
new range of food and wine excursions during CCS, the trade marketing arm for P&O Cruises, “We have done a lot of work to make sure our
their holiday. In addition to new transatlantic, Cunard, Princess Cruises and Ocean Village, fares are presented in the best possible way.
Mediterranean and Spanish cruises, new ship is using the technique with its 40 biggest agent “Now, nothing is going to come to us on a
Costa Deliziosa will make its 37-day maiden partners. plate; if it ever did, it certainly is not going to do
cruise in February 2010 from Savona to the Paul Ludlow, CCS senior sales manager, said: this year,” said Pilkington.
Maldives via Dubai and India. “The feedback is that it helps because it allows He added that one of the advantages of
■ 0845 351 0552 agents to focus. The peaks have been a very the CCS lines was that they protected passengers
successful period and we are confident about the from strong euro prices, because onboard
year ahead.” spending was priced in sterling.
Hays waves off
Hays Travel staff were on hand to give out
flight packs, which included neck pillows, ear
Newcastle flight
plugs and other handy flight goodies.
Princess Cruises released the holiday in 2008-
09 brochures as the first direct flight from New-
HAYS TRAVEL gave 150 of its customers a red castle to the Caribbean. It sold out in two days.
carpet send-off as they celebrated being the first Adele McGough, Hays Travel’s cruise product
passengers to fly directly from Newcastle to their manager, said: “In the past people thought that
Princess Cruises ship in the Caribbean. to go on a cruise they would have to travel for a
Two exclusive check-in desks were set up for long time to even get to their cruise ship.
Holland America Line Hays clients at Newcastle airport for the flight, “To celebrate this direct flight, we went the
Exotic Voyages 2009-10 together with palm trees and Caribbean music. extra mile, and I think it was appreciated.”
Holland America Line’s new Exotic Voyages
2009-10 brochure features unique cruise
itineraries across South America, Asia,
Australia, New Zealand and the South Pacific.
Sailings range from 14 nights in south-east
Asia to a 69-night Grand Australia, New
Zealand & South Pacific fly-cruise onboard
Amsterdam, the line’s flagship vessel.
■ 0845 351 0557 Hays Travel’s Daniel Staebler (left) and cruise product manager Adele McGough (centre) assist family cruise-goers Ernie,
Jennie and Mark Thompson at Newcastle airport as they prepare to fly direct to the Caribbean for a Princess Cruises sailing
24 13.03.2009
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