p16-17 Cimtig Mar16 11/3/09 09:34 Page 17
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Cimtig Awards 2009 news
Keith Betton Consulting managing director ADVERTISING PANEL.
Keith Betton: “Travel advertising budgets are
traditionally low compared to other sectors.
Chairman Stephen Miron, chief executive, Global Radio
JUDGES
Andy Harmer, director, Association of Cruise Experts
Tourist boards spend so little that they will get
Hugo Burge, head of international, vice-chairman,
one ad from head office and expect all source
Cheapflights.co.uk
markets to tailor it, which doesn’t work well.
Adam Hill, chairman, Designate
“There’s no point advertising to people who Richard Carrick, chief executive, Hoseasons
aren’t ready to buy, but you can do PR and
Spencer Berwin, managing director (sales), JCDecaux
marketing all year round – everyone should keep
Keith Betton, managing director, Keith Betton Consulting
it going even in a downturn. There are ways of
Ian Dowds, vice-president UK, Specific Media
Matt Edwards, managing director, The Engine Group
getting noticed without spending a fortune.”
Chris Mottershead, chief executive, Travelzest Plc
Lucy Huxley, editor, TTG
About the new-look awards
Cimtig received more than 150 entries for this
year’s awards. Cimtig chairman Hoda Lacey said:
MARKETING PANEL.
“The awards used to be all about brochure
Chairman Tim Williamson, marketing and
launches. But we wanted to reflect what’s going
product director, Tui Travel UK
on in the industry now, such as affiliate, brand
Mark Tanzer, chief executive, Abta
and viral marketing, hence the total overhaul.” Colin O’Neill, sales and marketing director,
Advantage Travel Centres
Tui Travel’s Tim Williamson said: “I applaud
Ian Bates, creative director, Entire
Cimtig for the way in which it has overhauled the
Owen Lee, creative director, Farm
Arthur Parshotam, currently worldwide creative
overall awards scheme, including the judging
director of American Express
process. The Cimtigs are setting the benchmark
Pippa Isbell, vice-president corporate communications,
standards for the future of the industry.”
Orient-Express Hotels
Gwyn Hughes, chairman, Pinpoint Communications
Designate chairman Adam Hill said: “The fact
Danny Rogers, editor, PR Week
we’ve got awards that look at the adverts and
marketing campaigns, rather than the client,
is really exciting and we want to see even
CAMPAIGN OF THE YEAR PANEL.
more entries next year. It enables us to give
Gary Grieve, managing director, Capela Travel Training
recognition to the smaller companies with Steve Dunne, chief executive, Digital Drums
smaller budgets, not just reward the big ones.”
Stephen Miron, chief executive, Global Radio
Richard Carrick, chief executive, Hoseasons
Marc Mendoza, chief executive, MPG
Danny Rogers, editor, PR Week
Tim Williamson, marketing and product
director, Tui Travel UK
A word from the sponsors:
Specific Media UK vice-president Ian Dowds: “Travel has become a tailor-
made, experience for the individual rather than a ‘one size fits all’
package. This year may be a testing time for the travel sector and com-
panies have shown in their entries for these awards that they have to
consistently deliver value for money. At Specific Media, we have shown
how effectively online display advertising can contribute to producing
tangible results for travel companies. We are therefore proud to part-
ner with Cimtig as the lead sponsor of The Travel Marketing Awards.”
Yahoo! UK and Ireland travel category director Tracey Cheffey: “We
thought it highly appropriate that Yahoo! became involved with
these awards as headline partner, as travel is such a developed
category in online advertising. It’s been encouraging to see how
many brands are combining on and offline advertising in such an
imaginative fashion – something I’m increasingly asked about.”
13.03.2009 17
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