Shorts
New Media for New Candidates
GOOD GRIEF!
The actress who voiced the
Peanuts character Lucy in three
COMMENTARY
TV specials may
be headed to
jail. Pamelyn
T
HE 2008 PRESIDENTIAL ELECTION Facebook, YouTube, MySpace, Twitter, Ferdin, 49,
was the fi rst that really embraced Flickr, Digg, BlackPlanet, LinkedIn,
was convicted
New Media, which changed AsianAve, and other such social
of harassing
UCLA animal
forever the way political campaigns are Web sites, it created its own social
researchers.
run. networking site. More than 150,000
Ferdin appeared
Consider this: In 2004, there was no election-oriented events were organized in more than
YouTube. No Twitter. And Facebook? It through
MyBarackObama.com.
70 TV shows UNLUCKY
was a regional site.
BarackObama.com had about 1.5
including Star LUCY Going
Trek, Gunsmoke,
This year, Barack Obama’s campaign million members by Election Day.
to jail?
and The
used nearly every facet of When the Obama campaign
Monkees. She recently worked
the New Media in ways that announced the choice of Sen. Joseph on a documentary titled Pets On
Republicans will have to Biden as vice-presidential running
Your Plate.
examine and replicate if they mate, it chose text messages as the
PEACE OFFERING
are to succeed. After Obama communication vehicles of choice.
A movie biography of the
secured the Democratic The Obama camp also used virtual
Prophet Muhammad is in the
presidential nomination, he phone banks to recruit volunteers via the works. The Messenger of Peace
even credited New Media for Web. Volunteers were sent lists of phone
is a remake of the 1976 fi lm The
his success. numbers so calls could be made from
Message, which starred Anthony
JAMES
Quinn as Muhammad’s Uncle
“One of my fundamental their homes.
Hamza. The original, in which
HIRSEN’S
beliefs from my days as a An “Obama app” was created for
the prophet was not visually
community organizer is that iPhones, too, so supporters could send depicted in accordance with
LEFT COAST
real change comes from the messages to their contact lists. Obama
Islamic doctrine, was praised
bottom up,” Obama said. even bought ads on signs and billboards
by Muslims. Producer Oscar
Zoghbi told Reuters, “This latest
“And there’s no more powerful tool for inside 18 online video games.
project will employ modern fi lm
grass-roots organizing than the Internet.” The New Media result? Younger
techniques in its renewal of the
Obama’s campaign used social voters went for Obama more than 2-1 fi rst fi lm’s core messages.”
networking technology to build a sizable over John McCain, in large part because
digital database of supporters. The of the dominating presence of the
BARACK DOC
Acclaimed actor Edward
candidate could then mobilize these Democrat in their favorite digital media.
Norton’s vision as a producer
supporters — or tap them for funds — at In 2012 the battle for voters will be
is paying off. HBO will pay
a moment’s notice. The New Media tools waged on New Media platforms yet to be his production company
opened the door for innovative forms of invented. If the GOP is to be competitive
$1 million to air a behind-
promotion and advertising. next time around, a crash course in New
the-scenes documentary on
Barack Obama’s presidential
The Obama campaign not only used Media technology is the No. 1 priority.
campaign this spring. Obama
was approached before his
decision to run for president
GHOULS GOLD: ELVIS TOP DEAD CELEB
and granted Norton’s Class 5
Films unparalleled access.
THE DECEASED KING OF ROCK & ROLL IS MAKING A KILLING IN
the afterlife. For the fi fth time in six years Elvis Presley leads the annual
HAM FOR HOLLYWOOD
list of dead celebrity earners, taking in more from the other side than the
Congressional pork
/
AP IMAGES
biggest hit-makers still alive. The list is based on licensing deals for using
or Hollywood ham? The
VIS
government’s economic
the departed celebrities’ work or image. Here are the top 10 from Forbes.
bailout bill includes Tinseltown
GES / EL com, which proclaims, “It’s still a bull market in the boneyard.”
tax deductions and related
TY IMA
1. Elvis Presley ..................$52 million 6. Dr. Seuss (Theodor Geisel)
concessions that will leave
/
GET
2. Charles M. Schulz ........$33 million 7. John Lennon
taxpayers footing the bill for
$358 million in 2009 and about
3. Heath Ledger ............... $20 million 8. Andy Warhol
$470 million by 2018, according
4. Albert Einstein ..............$18 million 9. Marilyn Monroe CASH KING Elvis is the
to a report from the Joint
/NEWSMAKERS 5. Aaron Spelling .............. $15 million 10. Steve McQueen king of dead earners.
Committee on Taxation.
L
UCY
JANUARY 2009 / NEWSMAX 17
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