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Where is the Market ? SALUDOS HISPANOS


US Hispanic purchasing power is $700 billion soon to be over $1 trillion There are 47 million Hispanics in the US and Puerto Rico There are 410 million people worldwide that speak Spanish Hispanics are the fastest growing segment of the US economy


15% of the US population is Hispanic. By 2020 it will be 1 in every 5 Americans


Spanish is our unofficial 2nd language. 31 million people in the US speak Spanish at home 64% of Hispanics say they are most comfortable speaking Spanish


88% of U.S. Hispanics learn Spanish before English and continue using Spanish


Advertising to Hispanics in Spanish is 69% more effective than advertising in English 2002 Hispanic Monitor report


Interactive Media Kit


SALUDOS


1980


1985


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