Where is the Market ? SALUDOS HISPANOS
US Hispanic purchasing power is $700 billion soon to be over $1 trillion There are 47 million Hispanics in the US and Puerto Rico There are 410 million people worldwide that speak Spanish Hispanics are the fastest growing segment of the US economy
15% of the US population is Hispanic. By 2020 it will be 1 in every 5 Americans
Spanish is our unofficial 2nd language. 31 million people in the US speak Spanish at home 64% of Hispanics say they are most comfortable speaking Spanish
88% of U.S. Hispanics learn Spanish before English and continue using Spanish
Advertising to Hispanics in Spanish is 69% more effective than advertising in English 2002 Hispanic Monitor report
Interactive Media Kit
SALUDOS
1980
1985
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