Why bilingual employees ? SALUDOS HISPANOS
Diversity is a key to success in any organization. To be effective, employee population should mirror the customer population of a diverse society. Explosive growth of Latino population and increasing efforts to target it mean that bilingual and bicultural employees offer employers a very valu- able asset.
Being bicultural encourages analytical thinking, originality, innovation and better customer service. These unique assets can help support your orga- nization’s goals. In a global economy ability to bridge different cultures is also a valuable resource. Second language is another important skill.
Need for bilingual employees is growing across the nation, as Latino popu- lation disperses. Higher birth rates, continued immigration and younger average age make this a very dynamic segment of the population. To stay competitive, most organizations will have to find ways to reach out to that new market for products and services.
64 percent of Hispanics say Spanish is the language they feel most com- fortable speaking. Many speak English but Some Latinos are often going to be more comfortable dealing with complicated transactions or more personal matters in Spanish. This includes healthcare services, banking, mortgage and loan information, automotive sales and service, insurance, tax consulting and real estate just to name a few. Many companies now of- fer customer service representatives and telephone assistance in Spanish and other languages.
When you establish good rapport with a customer, your potential for sales improves markedly, so retail sales can also greatly benefit from bilingual staff and advertising.
US Census Interactive Media Kit SALUDOS
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