G2E PREVIEW
Cammegh returns to add to US success
With ten Las Vegas Strip properties already using their magnificent Roulette wheels, Cammegh is looking to add to its recent successes in America with another strong showing at G2E
C
ammegh, manufacturers of the world’s finest roulette wheels, will once again be exhibiting at the G2E Las Vegas show in September, building on the company’s
tremendous success in both the local Nevada market and with casinos right across North America. Installations at 10 different Vegas Strip properties in the last 12 months have seen 66 Mercury 360 wheels and 22 double- sided Billboard display find homes on the gaming floors of some of the world’s most highly respected and recognised casino brands.
The Cammegh team is
extremely excited to return to Las Vegas to build on the relationships created in the four years since making the leap into the market. “When we put our first wheels into Nevada we had a blank scorecard,” confirms Andrew Cammegh. “To have progressed to a significant percentage of wheels on the Vegas Strip in such a relatively short period of time is testament to the quality of our product and the support of those who have found advantages in operating them. There’s fantastic cooperation between Cammegh and the operators in this marketplace in terms of specifications and delivery lead times, which has resulted in reported percentage hold increases for roulette in Las Vegas.”
In addition to local success in Nevada, Cammegh has continued to build its portfolio of licensed North America territories with recent installs of wheels and displays at both the Falls View Casino in Ontario and Golden Nugget in New Jersey. Its unique and
68 SEPTEMBER 2016
innovative side-bet, Spread Bet Roulette, is currently heading to Atlantic City at the Tropicana Casino, while Cammegh has chalked up another win to supply wheels and displays at a new Midwestern casino opening shortly.
Revealed for the first time at this year’s ICE
show, Cammegh is bringing its show-stopping Aurora Halo Wheel to G2E, which will be linked to a table demonstrating Spread Bet Roulette. The Aurora Halo is both an eye-catching and innovative product, making full use of Cammegh’s in-rim sensor technology, LED lights
Adding to the product line-up in Vegas, Cammegh is flying the flag with a customised Union Jack wheel featuring the EyeBall and 32ins. double-sided Billboard display. There will also be a standard Mercury 360 roulette wheel and the 23 and 27 ins. variants of the Billboard Display, the Slingshot 2TT and a baccarat card table including a Billboard display featuring the MultiBoard Mini for the first time in the US. At a glance, MultiBoard Mini allows players to see results at neighbouring tables on any given display, which is perfect for anyone targeting sectors, favourite numbers or trends. Finally, Cammegh will be launching its Billboard LED side-strip features, which can be colour-coded to automatically tie-in with table maximum or minimums.
Visitors can also expect the
traditional warm and hospitable welcome on Stand No. 3830 from the Cammegh team, with Andrew, Richard and Neville Greenfield meeting new friends and old acquaintances at the show. “I think it’s going to be another great event,” comments Andrew Cammegh. “Having made a major investment in this
chase the ball around the wheel adding illumination and a touch of glamour to the game. “We are excited to see how the Aurora Halo Wheel is received by visitors,” says Andrew Cammegh. “It’s a product that fits perfectly with the glitz and glamour of the Vegas Strip, which is also beautifully executed and builds on the concrete reputation of the Mercury 360 wheel. For the young, fun, glamorous gaming market, this is the perfect product.”
market it’s been wonderful to see our dream turn into a reality. Building our market share in Las Vegas has really been one of the most satisfying experiences of my career. This is a market that we not only really enjoy, but one that also radiates confidence in the Cammegh brand. It’s been a fantastic achievement to be involved in this market and we couldn’t be happier with the results so far. We look forward to welcoming everyone to our stand at G2E.”
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