NEW!
Park Tool lending SOC riders a hand with Mobile Workshop
P
ark Tool is at its first Sea Otter with no ordinary expo display. Visi- tors to Booth 709 will find the Minnesota-based company’s new
24-foot-long stage trailer that opens up on one side to reveal nearly all of the company’s wares. Four work stands in front of the trailer, dubbed the MW-1 Mobile Workshop, are available for Otter-goers to tune up bikes for race day or their fondo of choice. “The idea is that it’s part showroom, part working workshop and
part loaner tool program. So we’re going to have the tools and repair stands for people to use at events like Sea Otter,” said Park Tool owner Eric Hawkins. The company took delivery
of the stage trailer this winter and installed cabinets, tool boards and a work bench. It houses about 95 percent of Park’s tools, Hawkins estimates. “The consumer never gets to
Park Tool’s new 24-foot- long trailer serves as showroom, workshop and loaner tool program.
see all of our stuff together. They see a repair stand here, or tools at their shop that are for sale. But to bring the full complement in a workshop setting, we’re really excited about showing that off,” Hawkins said.
Park will have three mechanics with wrenches at the ready,
including Calvin Johnson, the company’s director of education and author of its Big Blue Book of Bicycle Repair. Additionally, five Park Tool work stands with tools attached will
also be scattered among the festival grounds. “That won’t be major repairs. That’ll be adjustments, or if they want to put new tires on or install pedals,” Hawkins said.
Revamped Shebeest line features new fabrics, patterns and colors
market, SheBeest (Booth 383) has provided female riders with apparel and accessories for more than 18 years. And for 2016, SheBeest has debuted its broadest line yet — and about 90 percent of it is new.
A “With the help of
designer Patty Nilsen, we took SheBeest and flipped it on its end,” said Chris Robinson, who co-owns LeeMarc Industries, parent company of SheBeest and Canari, with his brother Scot and sister Jami Hoag- lund. “It’s been updated to what the modern cyclist and woman wanted and what was needed.” SheBeest
incorporated several new fabrics into the line, including a breathable big-hole
s one of the first women’s- specific cycling brands on the
mesh with four-way stretch used in the halter-style Petunia bib short. Nilsen also used a wide “SheBand” around the leg openings instead of traditional elastic grippers. All SheBeest apparel and accessories are available up to size 3X to fit women of all shapes and sizes. SheBeest is showing its
New for spring 2016, SheBeest’s Petunia bib short features a stretchy big-hole mesh halter for maximum breathability and easy on and off. It’s available at retail now for $110.
spring and fall 2016 lines at Sea Otter, along with a pre- view of what it will offer for spring 2017. It’s also show- ing samples from its new custom program launched this spring. Through the program, teams, clubs and individual riders can work with SheBeest to create custom kits, which are designed and sublimated at its factory in Vista, California. “We can create
so much in a matter of days doing it all in- house,” said Nilsen.
ORTLIEB WATERPROOF:
#WEATHER OR NOT.
APRIL 14-17, 2016 8
SEAOTTERCLASSIC.COM
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