Media Partners JANUARY 2016 THE EUROPEAN TRADE MAGAZINE


SKYTRAK WHAT DOES THE


UK MARKET SAY?


Professional launch monitor...HD golf sim. For under £2k.


Contents T


FIRST WORDS


his is my first issue as editor of SGB Golf and I would like to say straight away how


proud I am to have been given the chance to edit such a well- respected publication.


I have contributed articles to SGB Golf on and


off for the past seven years. Before that I wrote for and edited other golf-trade titles, so hopefully I am not entirely unknown to the industry. However, I have sizeable shoes to fill following


in Alex Fordham’s footsteps and it goes without saying that he has the best wishes of everyone here at Datateam for the next phase in his journalistic career. Naturally, I’m delighted that SkyTrak is the


cover feature for my first issue in charge as I wrote about this ground-breaking new product at some


REGULARS


4 News Bridgestone


28PGAs of Europe Awards ceremony


30 Women’s golf love.golf


36 Showcase Orlando exhibitors


42 Mulligan Independent View


length in the September edition of SGB Golf. Eagle-eyed readers will notice there is no


column this month from regular contributor Eddie Reid, the managing director of TGI Golf Partnership, but fear not, he’ll be back in our February issue. In the meantime, we must congratulate him on being named amongst European golf’s 15 most powerful figures by influential US publication Golf Inc. Finally, we went to press just as the news broke


that Hillside Golf Club in Lancashire had rejected Steven Gerrard’s application for membership. Whatever their reasons, this sends a pathetic signal to the wider world about our sport at a time when golf needs all the friends it can get.


Enjoy the read, Paul Trow, editor


FEATURES


16 Field Report PowaKaddy


20 Travel La Manga Club


22 Field Report SkyTrak


26Field Report Nike Golf


34 Preview PGA Merchandise Show


SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Paul Trow | ptrow76780@aol.com T: 07973 862747 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Duncan Lennard, Alison Root, Aston Ward Design: Steve Williams | swilliams@designandmediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited, datateam@pmps.info


We speak to the first UK users


Issue No. 147 On the cover: SkyTrak IT'S SHOW TIME! THE GOLF TRADE GEARS UP FOR ORLANDO


DUNCAN LENNARD CATCHES UP WITH POWAKADDY AND NIKE BRIDGESTONE CALLS IT A DAY IN THE UK AND IRELAND


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2016. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


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