Harrington stays loyal to Wilson news
T
hree-time Major champion Padraig Harrington has extended his commitment to play with Wilson Staff clubs worldwide, 18 years aſter first signing with the brand.
The 44-year-old Irishman, who won the Honda Classic on the PGA Tour
last year and tied sixth in the recent Hyundai Tournament of Champions in Hawaii, will be rejoined on the Wilson Golf staff by Marcel Siem from Germany and England’s Anthony Wall. These three players, who have spent a total of 32 years playing with Wilson Staff clubs, are part of a team that also includes American players Troy Merritt, Kevin Streelman and Brendan Steele. Harrington will continue to play with the Wilson Staff FG Tour irons. Also in his bag are FG Tour wedges, the latest hybrids and the Infinite South Side putter. “My association with Wilson Staff clubs is one of the longest and most
successful in the game and I’m delighted to see it continue,” said Harrington. “I can always rely on Wilson Staff clubs when I get into contention and the support I get out on the Tour is second to none.” Doug Wright, Wilson Golf’s global commercial director, said: “Padraig,
Marcel and Anthony are genuine brand ambassadors who contribute a great deal both on and off the course to the progress of the Wilson Staff equipment on offer to golfers of all abilities.”
wilson-staff.com
Californian brand enters UK market
P
remier Licensing has signed an agreement to distribute the
TravisMathew range of apparel and accessories throughout the UK and Ireland. Since its inception in 2006,
Premier Licensing has created bespoke golf accessories and merchandise under the PRG name for major football clubs and rugby clubs as well as more than 70 of the Top 100 courses in the UK and Ireland. Now Premier Licensing will bring a
touch of Californian style to the British Isles following the deal with TravisMathew. Premier Licensing director Ross
Methven said: “We are delighted to be adding a brand with the pedigree of TravisMathew to our portfolio. We have worked hard to create an enviable
Purdie joins Glenbrae as brand director
distribution model across UK and Ireland. Working with one of the leading golf apparel brands in the US will only strengthen our proposition.” TravisMathew has been creating
premier men’s apparel for work and play since 2007 in addition to a comprehensive range of caps, belts, luggage and other accessories. Its products are sold in over 1,000 country clubs in the United States and it operates two retail stores in California with a third recently opened in Scottsdale, Arizona. “Our goal is to bring the
TravisMathew brand to market using the same principles that have served us so well with PRG,” added Methven.
Travismathew.com and
premier-licensing.com
24 SGBGOLF
Y
orkshire knitwear manufacturer Glenbrae has appointed Alan Purdie as brand director. Bringing experience from a variety of roles in golf,
Purdie has been charged with reinforcing Glenbrae’s sales relationships. Glenbrae has opened up new markets over the past
year, but its roots remain in golf and Purdie has been selected due to his background as both a professional golfer and at executive level within several golf clubs. Richard Brown, Glenbrae’s owner and founder, said:
“I’m pleased to welcome Alan to the team. His experience and knowledge of the golf industry will be of immense value to our brand. I’m proud of our history and traditions, and upholding our strong reputation in the world of golf remains very important for the business.” Purdie said: “Working for such a well-established and
respected company is an exciting new chapter in my career.”
Glenbrae.com
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