Park Profile
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Ain Roc (Aerophare) tower by Aerophile
species. The entertainment programme offers plenty of live music, while the F&B/merchandise offering includes various souvenir shops, restaurants and sandwich shops. The park reopened under the Walibi banner in August, and got off to an encouraging start. “At times we had to limit the number of visitors to manage the flow,” reveals Delhommeau. Operating on a pay-as-you-go basis (a legacy of the old Sindibad regime) it's understandable that many locals took advantage of the free admission to take a look at “their” new look park. In 2016, the target is for 1.5 million guests.
Growing middle class, low per caps “Casablanca is a business city, the most populated of Morocco, but leisure activities and green spaces are very limited,” notes Delhommeau. “This is why this park was eagerly awaited. This market is more oriented towards locals than tourists. The middle class is growing and looking for leisure activities, nevertheless the purchasing power remains low and limits per cap spending and the amount of investment.” As the only true theme park in Morocco, competition comes largely from shopping centres, summer beach clubs and other seaside-related activities. The nearby Morocco Mall, for example, is the largest in Africa, and a big distraction for many families. Compagnie des Alpes will not reveal how long its co- management agreement with Sindibad's owners is in place for, but says that it does not rule out further deals in Africa or Asia, in line with other Western operators who are offering their expertise to new park developers in emerging markets. What Delhommeau will tell us is that Parc Sindibad must be profitable independently of the real estate projects that surround it at Sindibad Beach Resort. “We will continue to invest and in 2016 we will open a
rapid river (Hydolift) from Zamperla and a 3D cinema. We also intend to complete the collection of animals with zebras, otters and monkeys. Vegetation will grow and make this park a wonderful destination.”
sindibad.ma
Pirate Ship and Red Baron (above) by SBF/Visa
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JANUARY 2016
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