the big interview
‘Good relationships as well as good products are the key to success’
Hozelock group marketing director Simon Davies
believes innovation is in the company’s DNA
I
am something of a career marketeer, having studied Marketing for three years at Lancaster University, been brand manager for Imperial Leather at PZ Cussons, marketing manager for Cadbury’s chocolate brands and chief marketing officer at Molson Coors, where my brand portfolio included Carling, Caffreys, Worthington, Coors Light, Grolsch, Sol and Cobra,” says Hozelock’s Simon Davies. Alongside this, Simon has also created a start-up company which launched me2, which he describes as “the world’s first psychometric tool for the assessment and development of creativity skills in business”, advised private equity firms on acquisitions and occasionally teaches Creativity in Business at the EACA International School of Advertising and Communications.
In 2012, he joined Hozelock as group marketing director, with the responsibility of developing its portfolio of premium garden brands in the UK, across Europe and throughout the rest of the world.
“Founded in 1959, Hozelock has been leader of the UK garden watering market for over 50 years,” Simon says. “We also lead the UK aquatics market with the Hozelock-Cyprio brand and our portfolio includes the professional quality sprayer brands Berthoud and Cooper-Pegler. We are proud to manufacture over 75% of our products in the UK at our factory in Birmingham, along with hoses and sprayers from our two factories in France.”
The brand’s reputation has been built on delivering innovative and high quality products, and this is set to continue, Simon says. “In 2016, we will be launching a completely new range of automatic watering products, including innovative water computers and a revolution in micro irrigation systems that we believe will transform the market in the UK and Europe,” he expands.
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www.gardencentreupdate.com
Hozelock’s products continue to get more intelligent and offer greater versatility to consumers when it comes to watering their gardens
We have to be optimists in the UK garden industry, since we all understand the potential seasonal volatility of our businesses
GCU December 2015
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