decorative garden products


Decorative products for the garden are a burgeoning market. Managing director of garden giſtware specialists Fallen Fruits Michael Hall explains more about the category


‘Offer consumers something different’


decorative garden products can be a key part of a garden centre’s retail offering, particularly where giſting is concerned.


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Suppliers in the market continue to unveil new ranges to tap into trends in the category, adding greater depth of choice for consumers, and for potential stockists.


Garden giftware company, Fallen Fruits, whose themed, designer collections are inspired by nature, says it has experienced ‘soaring’ sales in its range of hobnail glass bird baths and feeders.


The collection of bottle feeders, bird baths and hanging bird feeders launched earlier this year as part of Fallen Fruits’ ‘Best for Birds’ range and provides an engaging alternative to the traditional wooden bird tables, the company says. The products are available in both clear and coloured glass, with the design described as reminiscent of Victoriana and embracing the current trend towards vintage.


Fallen Fruits managing director Michael Hall comments: “When it comes to buying decorative bird care products, there is not a lot of choice in terms of style and design. We wanted to offer consumers something a little bit different to the conventional wooden bird tables currently on the market. The rapid escalation in sales of the hobnail glass pieces demonstrates Fallen Fruits’ ability to successfully cater to consumer demand and provide a unique, stylish alternative that is both practical and attractive.”


The company is also launching its new catalogue ahead of the Spring/Summer 2016


14 | www.gardencentreupdate.com mix of function and form,


season. The new collection features the latest Scandinavian minimal concrete and glass which Fallen Fruits believe will be key trends for the contemporary garden, as well as other themes such as mirrors, bronze metallics and water in the garden.


Michael explains: “We are very much looking forward to unveiling these latest products in our 2016 catalogue, but we have also developed a number of existing ranges based on their popularity in 2015. Extended collections include the ever-popular ‘Nature Print’ range, which features funky giftware items, stylish shopping bags (now increasingly sought after thanks to the latest plastic bag legislation) and umbrellas featuring charming farm animal prints. These well-loved designs now also adorn watering cans, shoulder bags and paper napkins, offering consumers attractive yet practical accessories.” Following success in 2015 and a positive reception at Glee, Fallen Fruits’ collection of outdoor pouffes has also branched out for 2016. Originally available as bright, fruity segments, the Glee New Product award-winning collection of quirky, inflatable garden accessories with a ‘party in the garden’ theme now also includes a


Consumers are now looking for


unique, fun and quirky items to brighten up their outdoor spaces


Fallen Fruits added hobnail glass bird feeders to its range to offer something different in the market, while providing an eye-catching attraction for the garden


tree trunk pouffe for those who prefer a more natural look.


Michael explained: “Garden accessories no longer have to be bland and boring, simply blending into their backgrounds. Consumers are now looking for unique, fun and quirky items to brighten up their outdoor spaces. This is why we introduced the outdoor pouffe range.


“Their design is still based around nature, which is at the heart of the Fallen Fruits ethos, but we have turned to the brighter colours of fruit as our inspiration. We know they will be extremely popular and are a perfect proposition for any garden centre wanting to offer its consumers something a little bit different.” The way in which decorative products are displayed is particularly important. Fallen Fruits has adopted a shop-in-shop concept which it has rolled out to almost 40 garden centres already, and the company says any of its stockists can make use of the offering to help boost sales.


The merchandising concept involves Fallen Fruits supplying garden centres with a complementary selection of apparently individual items which are subtly themed and carefully categorised, priced and supported with eye-catching, inspirational point of sale. Those retailers already utilising the Fallen Fruits shop within a shop concept have achieved year on year sales figures demonstrating that the concept can double turnover from the same footprint.


With effective merchandising and the right price points, decorative garden products can continue to be a winner for garden centres.


GCU December 2015


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