2014 ANNUAL REPORT
Consumer Engagement via Social Media
8 Destination Dana Point
Dana Point Chamber of Commerce
There could be thousands of people looking for you right now. Are you available? You may be the new
kid on the block or a veteran business owner with several years under your belt. Just as our business climate changes, so does our targeted consumers. Social media has become a dominant force in consumer culture. The definition of customer service
DanaPtChamber
has rapidly changed with patrons expecting 24/7 access to information about business. With a click of a button, thousands of individuals are looking for your services online. Having a web presence—whether it’s a mobile-friendly website, Facebook, Twit- ter, Instagram or a Yelp page—gives you diversity in visibility, al- lowing people of all ages to find your business. In this day in age, it is a must to have a presence on social media in order to thrive in our ever changing business economy. For the Chamber, social media allows us to constantly stay connected with our members and our local community—allowing us to promote upcoming events and networking opportunities, highlight businesses, provide tips and much more. We know that the shifting digital age can be scary for small businesses and we want to help. We are your total resource for business education. Attend one of our upcoming social media classes to get your business front and center in this digital age.
DanaPointChamber Vickie McMurchie, Senior Operations Manager
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