NEWS
releases behind-the-scenes preview from Kelly Brook’s
SKECHERS
first global footwear campaign Skechers Memory F
oam Campaign Premiers in the UK in April Trade Shows News
MODA, Birmingham and GDS, Dusseldorf, dates announced for February 2016
Messe Düsseldorf has adopted the dates of GDS for the first half of 2016. The Global Destination for Shoes & Accessories will take place in Düsseldorf from 10 to 12 February 2016. tag it – The Private Label Show – will be held concurrently. A decision on the dates for summer 2016 is still underway and will be announced shortly.
MODA, NEC Birmingham will run from Saturday 21st February until Tuesday 23rd February 2016.
Model, actress and television presenter Kelly Brook is the new face of SKECHERS and the footwear brand has released an exclusive behind-the- scenes preview of her global campaign. Debuting on April 6 in the UK, the print, broadcast and digital campaign conveys Kelly’s glamour, humor, and unique fashion sensibility.
During the shoot, Kelly commented on how excited she is to be heading
SKECHERS’ latest marketing campaign and highlighted her enthusiasm for the brand: “I’ve always been a huge fan of SKECHERS – the most comfortable shoes on the planet. My favourite style is anything with SKECHERS Memory Foam because it’s so comfortable. You literally feel like you’re walking on air the whole time – it’s amazing!”
The global SKECHERS footwear campaign featuring Kelly Brook will
extend through December 2015 across all media platforms. SKECHERS was recently named Footwear Brand of the Year and Fashion
Footwear Brand of the Year, and was also highly commended in the Sports Brand of the Year category at The Footwear Industry Awards in London.
This achievement follows a year when SKECHERS won multiple top
industry awards in the United States including Company of the Year from both Footwear News and Footwear Plus.
Celebrity product endorsees for SKECHERS' collections include legendary drummer Ringo Starr and multi-platinum recording artist Demi Lovato. In addition, elite marathon champion and Boston Marathon winner Meb Keflezighi represents the Skechers Performance Division.
www.skechers.co.uk
Shoe-String Support Cancer Research
UK insole and shoe lace manufacturer Shoe-String employ some staff that are tough as nails, over the last couple of months, one member of staff has stood out and shown his metal.
Warehouse worker, Michael Panter, competed in a charity boxing
match ‘White Collar Boxing’ to raise money for Cancer Research. 8 weeks of preparation to learn the basics of boxing; movement, fitness and strength training followed by the big fight. Michael practiced every day in the Shoe-String warehouse by bench pressing boxes of quality shoe care and deadlifting all the UK manufactured insoles; he even tied together all the fine shoe laces into a skipping rope and worked on his cardio.
‘He beat me to smithereens’ – Unfortunately, Michael’s opponent was bigger and had slightly more experience inside the ring, but that didn’t discourage Michael ‘I had him in the last round’ he says. The fight was close but unfortunately Michael just missed out on the big win. The proceeds all went to Cancer Research and although Shoe-String might be backing losers since 2015, they are proud to donate to the cause. Michael and Laura (from Marketing) are looking at entering XRunner in aid of The RSPCA.
www.shoestring.shoes 4 • FOOTWEAR TODAY • MAY 2015
www.footweartoday.co.uk
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