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available for Electrorad’s market leading range of Digi-Line electric radiators. This latest system will offer a one-box solution of wireless integration with thermostat and wireless control built into each radiator and will provide the ultimate control of electric heating within the home. A central touchscreen will act as the wireless home control and wi-fi gateway to enable smartphone/tablet App control of any room in the house from anywhere in the world. What about contractors? What are the benefits of selling these controls? Why not stick to tried and trusted devices?


New technology Opportunity to upsell: When called upon to quote for a new or replacement heating, more and more homeowners will look to contractors to advise on how to improve energy efficiency and reduce running costs. By recommending an electric heating


system that works with smart controls, contractors can not only help them match their heating requirements to their lifestyle, but wholesalers have the opportunity to upsell. Today’s homeowners are not only savvy about energy efficiency, they are becoming keener to embrace new technologies and options available to them. The combination of a relatively low-cost investment, a quick payback period and the appeal of no wiring makes upselling easy. Don’t rely on TV advertising and mainstream


press, or make the assumption that everyone understands what smart controls stand for,


that’s often not the way – whilst doing their own homework, contractors will still look to the professionals to clarify and affirm their findings and then match the right products to suit their customers’ needs and lifestyles. It’s also important to choose a product or brand that you can be sure will stay its course as the market becomes more competitive. Boost the bottom line: It would be all too easy to replace the same heaters with like for like, even sticking to the same tried and trusted brand, but you can’t afford to let contractors get stuck in their comfort zone. By installing electric heating with smart controls, you have the opportunity to increase your margins by upselling to a premium product that will benefit the end user immediately. Opportunity to upskill your team: It’s a great time to upgrade your trade teams’ skills and add another string to your bow. Check out local training courses; these cover every stage of the install through to customer care, enabling you to provide the best service possible, and check out any courses run by manufacturers. Companies like Electrorad will often offer


groups additional training on their products, all you have to do is ask! As the smart controls revolution is set to continue, it makes sense to brush up on your knowledge and skills – it will open many doors in the future. Peace of mind: Smart doesn’t mean complex. They can be easier to use than many programmable thermostats currently available, so you can leave homeowners safe in the knowledge that you won’t be having multiple call backs. It pays to choose a brand that offers


an intuitive design with preset programme, as well as the opportunity to create bespoke programmes to enable full flexibility. Look out for those companies that offer great customer support before, during and after the purchase.


Peace of mind Outsmart your competitors: At the end of the day, all the end customer wants is a heating system that is energy efficient, flexible, easy to operate, and your contractors want a product that offers complete peace of mind. This latest generation of controls provides you with the opportunity to raise your game. Knowledge is power, and the more you and your team are able to provide your contractors with, then the stronger the chance of them using you. Don’t get stuck in your comfort zone; home


automation is the way forward Internet enabled heating controls are the


way forward and these pioneering advances are only the start of a new wave of home automation that has fast become the accepted norm in other countries, such as America. There, homeowners can control just about every major component of their homes by touching the screen of their smartphone or tablet, no matter where they are. We’ve come a long way in recent years, so it’s


exciting to see where the few years will take us. But the future starts now. It’s time to get smart and grab as much knowledge as you can on this latest generation of smart controls. Don't get left out in the cold.


www.electrorad.co.uk Outsmart your competitors:


At the end of the day, all the end customer wants is a heating


system that is energy efficient, flexible,


easy to operate, and your contractors


want a product that offers complete


peace of mind. This latest generation of controls provides you with the


The Digi-Line range of electric radiators from Electrorad has become a number one choice with contractors, installers and plumbers looking for an efficient and easy-to-control alternative to traditional central heating. They are particularly popular in conservatories and home extensions.


38 | electrical wholesaler May 2015


opportunity to raise your game.


www.ewnews.co.uk


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