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Dubai's cultural attractions range from shopping in a souk and experiencing the hospitality of Bedouin culture to exploring inspirational galleries and museums...


REASONS TO BOOK - Just try it -


Complement �ly and �lop do-nothing destinations with Dubai's cultural colour. Once your clients have tried Dubai they


are certain to come back for more. Book them a stopover to whet their appetite and stand by for the repeat booking that is sure to follow!


Rise and shine with the locals The Sheikh Mohammed Centre for Cultural Understanding (SMCCU) hosts a cultural breakfast each Monday and Wednesday at 10am and a brunch on Saturdays at 10.30am. ‘Open doors and open minds’ is the motto here, as visitors enjoy an Emirati breakfast with local hosts who encourage questions on customs, culture and religion.


Step back to the 19th century The SMCCU is in the Al Fahidi Historical Neighbourhood. Encourage your clients to explore this area for its art galleries and museums and for the beautiful 19th century buildings which still display the ornate wind towers which acted as natural air-con before electricity came to the desert.


Cross the Dubai Creek


Encourage them to catch a traditional wooden abra boat from Bur Dubai, across the creek to Deira, and they’ll get a great view of the low-rise skyline


dominated by mosques and authentic Arabian architecture. Alight in the fragrant heat of the spice souk and they can haggle like a local over rose tea and saff ron sold from hessian sacks, before heading into the gold souk.


Fill up on Eastern delights Dubai is renowned for its fi ne dining, but on the streets of Old Dubai the living is simpler. Here, visitors fi nd authentic Indian dishes and traditional Arabic food. Suggest a food tour with Frying Pan Adventures to discover the melting pot that is Dubai’s food scene, sampling tender Moroccan meats, Palestinian falafel and Egyptian snacks.


Marvel at the Jumeirah Mosque One-hour tours of this iconic religious centre run six days a week at 10am from Saturdays to Thursdays. Jumeirah Mosque is the only one in Dubai open to the public and non-


TOP TIP Check out


Dubai’s extensive calendar of top international events and


plan your clients’ visit around a concert,


exhibition, show or sports event that matches their personal passions.


Muslim guests. Guests walk in their bare feet to admire the rich patterns and Arabic calligraphy that decorate the 1,200-capacity grand hall.


See past and future


Built in 1787, Al Fahidi Fort is the oldest building in Dubai and now houses Dubai Museum. Its corridors are like a timeline with scenes from its tribal village past, to the discovery of oil and the current Sheikh’s ambitious futuristic vision for Dubai.


Get arty


Clients who stop by at Alserkal Avenue, in Al Quoz, fi nd the city’s answer to London’s arty East End. They can enjoy a snack at A4 Space, a community space for creatives; there’s Tom & Serg, a Melbourne- style café which includes an open kitchen and coff ee bar. Then spend the afternoon among the edgy art pieces from the quirky and modern to delicate traditional calligraphy.


PICTURED clockwise from top le�t: Al Fahidi Historical Neighbourhood; An abra trip across Dubai Creek; The aromatic spice souk; The Jumeirah Mosque; Traditional performance in Old Dubai


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