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NEWS YOU CAN USE — OPERATOR NEWS


OPERATOR NEWS YOU CAN USE


Shearings expands luxury fleet and redesigns livery Juliet Dennis


Shearings Holidays has added 15 new coaches and a modern design across its luxury Grand Tourer coach fleet for this year. The Mercedes Tourismo Euro


V1 vehicles have been painted in the new livery, which features the company’s traditional blue as the main colour instead of gold. The operator said the aim was


to produce a design that was fresh and appropriate for the higher end of the market, but also “instantly recognisable as Shearings”. The coaches include new upholstery, “generous” legroom, overhead service controls, and arms and footrests. The move


follows an


expansion in the range of Grand Tourer holidays for 2015 and an updated tours and excursions programme.


Shearings’ new livery


OPERATOR NEWS IN BRIEF


Cosmos Tours drives early-booking incentive Cosmos Tours & Cruises is offering a home pick-up service and a £100 discount on 2016 bookings made by May 13, 2015. Some holidays in the 2016 preview programme of North America and worldwide holidays have been pegged at this year’s prices. The Start in Style service includes a chauffeur-driven car to and from the airport. cosmostoursandcruises.co.uk


The number of Mercedes


15


Tourismo coaches in Shearings’ fleet


Shearings is offering a range


of exclusive excursions this year, such as behind-the-scenes visits to


Newmarket unveils digital character to liaise with the trade


Newmarket Holidays has introduced a new ‘member’ to its team – Nic Newmarket. The digital character will offer


product news and the latest offers for the trade as well team news, competitions and incentives. Agency sales manager Richard


Forde said Nic Newmarket had been created to answer agents’ questions and to liaise with the trade. He already has 500 friends on Facebook.


Warwick Castle and Floors Castle in Scotland. Also new


for this year


are tours such as the 16-day Delights of Croatia & Dalmatian Coast.


Prices for the trip, which


includes stays in Dubrovnik and Zagreb, as well as a trip along the Dalmatian coast, start at £1,759. The 10-day Italian Gourmet


Escape, from £1,049, includes tours of the Veneto and Emilia- Romagna regions. Commercial director Caroline


Brown said: “Consumer confidence is on the increase, and in response to this we are continuously looking at ways to develop the Grand Tourer product. “We feel this [new design] will enhance the brand’s reputation and translate into higher brand recognition and uniformity across the whole fleet.” shearingsholidays.co.uk


“We recognised that social media is one of the most effective ways to engage with agents and will enable us to get messages out at all times of the day,” he said. The initiative follows the


creation of similar characters for the trade, including Tipto Terri, who works with agents on behalf of the Truly Independent Professional Travel Organisation, and Hollie Hoseasons. “We felt that friendly characters


worked well, such as Tipto Terri,” added Forde. “Perhaps they could become the perfect couple.” newmarketholidays.co.uk


Experience Travel Group publishes family brochure Experience Travel Group has released its first dedicated family brochure. It includes first-hand tales by children of experiences offered by the operator, such as sleeping in open-sided thatched huts in the Sri Lankan jungle. A family Bali and Lombok Adventure starts at £2,549. experiencetravelgroup.com


Butlins offers half-term holiday deals from £75 Butlins is offering three or four- night breaks at its three resorts in the May half-term from £75. The price is based on four sharing a Silver self-catering apartment at Butlins Minehead from May 29 for three nights. Entertainment will include Diversity, former winners of Britain’s Got Talent, and Aladdin Rocks, a rock pantomime. bourneleisuresales.co.uk


Win £100 by booking Attitude Mauritius with T2 Agents can win £100 on their T2 Rewards Card as part of Travel 2’s ‘Shop with Attitude’ campaign. To receive one entry into the draw, agents need to make a Travel 2 booking to any Attitude Mauritius resort, with at least three nights’ accommodation, before April 30. travel2.com


23 April 2015 — travelweekly.co.uk • 25


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