HOTEL BUSINESSES’ SPENDING ON IT
oyees yees
ENTERPRISES BYNUMBER OF EMPLOYEES, 2014
HOTELS: PROPORTIONOF Air 2104
Hotel 2104
passenger water transport
10-49 50-99 100-999 1,000+
1-9 staff
prises prises
1-9 staff
10-49 55-99 100- 1,000+999 10-49 55-99 100- 1,000+999
HOTELS: PROPORTIONOF ALL EMPLOYEES BY SIZE OF COMPANY, 2014
Hotel 2104 Air 2104
passenger water transport/employee
10-49 50-99 100-999 1,000+
1-9 staff
1-9 staff
10-49 55-99 100- 1,000+999 10-49 55-99 100- 1,000+999
1-9 staff
2015 2014 2015 2014 2015 2014 2015 2014 2015 1-9 2014
£/employee 010-49 55-99 100- 1,000+999
1-9 staff
10-49 55-99 100- 1,000+999 500 1,000 1500 2,000 2,500
1-9 staff
2015 2014 2015 2014 2015 2014 2015 2014 2015 1-9 2014
10-49 55-99 100- 1,000+999 £m 0
1-9 staff
Air 2105 10-49 55-99 100- 1,000+999 50 Hotel 2105 100 150
HOTELS: AVERAGE TECH SPEND PER EMPLOYEE BY SIZE OF COMPANY
Air 2105
HOTELS: SPENDINGONTYPESOF IT CATEGORY BY SIZE OF COMPANY
Hotel 2105
Hardware Software
Computer Services Telecome Services Staff Cost
Total IT & Telecoms
200
250
yees
would require investment in hardware from hoteliers and would take time, particularly building the interactions between companies it requires. He also said there would have to be
He conceded a lot of this innovation Water 2104
of technology to advance their own direct booking channels and bring in more merchandising opportunities, like upfront spa treatments, restaurant bookings and theatre tickets. Core to this is bringing the concierge
Water 2105
a shift in customer acceptance of the use of their data, so they accept it is OK to share their details with hotels. Like all suppliers, hotels are
themselves looking to take advantage
1-9 staff
10-49 55-99 100- 1,000+999
to the forefront of their retail experience so the hotel becomes more than just a place to stay but a portal to both the in-property and the local area guest experience.
1-9 staff
10-49 55-99 100- 1,000+999
TRAVOLUTION.CO.UK — FEBRUARY 2015 — 35 erprises Water 2104 Water 2105
Just as with agents looking to
augment their product offering, this raises the issues of data sharing with third-party suppliers, software integration and personalisation. Aligned to this more intelligent use
of customer data, hotels will develop more-sophisticated loyalty programmes, offering rewards tailored to specific customer types to drive repeat and direct business.
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