INNOVATION REPORT 2015
>carriers, competition from low-cost
carriers. Pickford said: “Carriers have to
operate more cost-effectively day to day and at the same time they want to treat their passengers better. “With passengers nowadays
embracing technology themselves – everyone has a smartphone – airlines are becoming transfixed with the passenger experience.” This is seeing airlines and airport
operators invest in new technologies, like mobile and iBeacons, that can provide instant, on-the-move and personalised services to travellers throughout their journey. Pickford said this is seeing much
greater collaboration between global aviation bodies, like Iata, airlines and airports to bring in new data standards to allow these services to be provided. “It’s not easy to do because as an
IT SPENDING BY AIRLI AIRLINES: SPENDING ONTYPESOF IT CATEGORY BY SIZE OF COMPANY
10-49 50-99 100-999 1,000+
2015 2014 2015 2014 2015 2014 2015 2014 2015 1-9 2014
£m0 20 40 60
Hardware Software
Computer Services Telecome Services Staff Cost
Total IT & Telecoms
80
100 AIRLINES: AVERAGE TECH SPEND PER EMPLOYEE BY SIZE OF COMPANY
Travel operators/ employee
airline you are flying to multiple airports round the world. Innovation is definitely happening at the airports and there’s a lot of interest in how mobile goes to the next level in terms of investment in new technology,” he said. Due to the different stakeholders
inherent in the aviation sector, one of the challenges for innovation is that data needs to be shared and disparate systems needs to connect while interfacing with newer technology. As Pickford said: “Perhaps the airline
has some data about the passenger, the airport has some data and the groundhandler operating on behalf of an airline. In the brave new world of business intelligence and business insight, which is very important to both airline operations and commercial success, there is greater need to bring it together and integrate it more. “There are
No of all employees
things happening now which in terms of the passenger are big leaps forward.”
No of No of Enterprises
10-49 50-99 100-999 1,000+
2015 2014 2015 2014 2015 2014 2015 2014 2015 1-9 2014
£/employee 0 3,000 6,000 9,000 12,000 15,000
AIRLINES: PROPORTIONOF ALL EMPLOYEES BY SIZE OF COMPANY 2014
Air 2104 2015 (forecast) Air 2105
1-9 staff
10-49 55-99 100- 1,000+999 Air 2104
1-9 staff
10-49 55-99 100- 1,000+999 Air 2105
32 — FEBRUARY 2015 —
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