News
By the staff of The Lutheran, ELCA News Service and Religion News Service
LWR’s KindSight
Lutheran World Relief launched KindSight (
www.mykindsight.org), an initiative intended to gain donors who are hard to reach through con- gregations. The intended audience: millennials and Generation Xers who would like to share the work of LWR with non-Lutheran friends. This word-of-mouth effort “is one way to allow our Lutheran support- ers to reach out beyond the Lutheran part of their network and promote the work to their friends,” said Kat- tie Rogers, LWR director for research and innovation.
Marketing misstep
The Presbyterian Church (U.S.A.) in January dumped an ad campaign after it was blasted for being cultur- ally and socially insensitive. The “One Great Hour of Sharing” cam- paign originally included an image of an Asian girl with the words “Needs help with her drinking problem” and, in smaller lettering: “She can’t find water.” Another image featured a man with the words “Needs help getting high,” followed in smaller let- tering with: “Above the floodwaters.” Acknowledging “we made a great misstep,” Linda Valentine, executive director of the Presbyterian Mission Agency, said a redesign has begun and the new campaign was to appear in February.
Seminaries call for racial justice T
he presidents and deans of all eight ELCA theological schools pledged Feb. 2 to speak out
and act for racial justice. Their move came after more than 30 African- American presidents and deans of U.S. seminaries issued a Jan. 15 call in The Huffington Post for action related to “the current state of social justice in the United States of America.” Acknowledging that their pre-
dominantly white schools have failed to keep racial and social injustice at the forefront, the seminary leaders said: “In the face of such a call, we cannot keep silent. We confess that the fear of being uncomfortable or making others uncomfortable has contributed to render some of our efforts inadequate. Our efforts need to be more consistent among all that we do.” Part of that is a new commitment
‘Vintage Francis’
It was a good thing for Trinitas Cel- lars that Cardinal Jorge Mario Ber- goglio took the name Pope Francis and not Pope Malbecius, for instance. When the Argentine cardinal became pope in 2013, Trinitas didn’t have any malbec, the famous Argentine grape, in its cellars. But it happened to have a few barrels of cabernet franc, which became “Cabernet FRANCis.” In 2008 this Roman Catholic family winery in Napa Valley also produced a zinfandel called RatZINger. So is Francis the wine anything like Francis the pope? Answered CEO Garrett Busch, “Big. Bold. Rich. Approachable.”
to publicly confronting injustice “in vigorous and prophetic ways in our schools,” they added. The leaders also expressed grati-
tude for those members of churches and institutions “who have been and continue to be prophets for racial jus- tice and freedom.” “Your words have not fallen on
deaf ears,” the ELCA presidents and deans told their fellow African- American seminary leaders. “We recommit ourselves to the prophetic work to which you call us, and prom- ise anew to raise our voices with yours, and make the work of racial harmony and inclusive love a work we share together in strength and joy.” Read the full text at www.
ltsg.edu/aboutus/news/2015/ elca-leaders-for-racial-harmony.
500th anniversary Several online resources can help congregations begin planning for the ELCA’s observance of the 500th anni- versary of the Reformation in 2017. A special theme, “Freed and Renewed in Christ,” and tagline, “500 Years of God’s Grace in Action,” will be used at the 2016 ELCA Churchwide Assem- bly, as well as in ELCA communica- tion around the anniversary. For more information, logos, resources and links, visit
www.elca.org/500years.
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PRESIDENCIA.GOV.AR
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