THIS SEASON
Jamaica is targeting UK growth DESTINATION WATCH
Jamaica targets smart TV users with 3D film
Te Jamaican Tourist Board is targeting potential visitors through their smart TVs, having teamed up with Te Travel App — an application pre-loaded into all new Samsung sets. Troughout 2015, Te Travel App will
feature a 3D film showcasing the island’s scenery and sights, making Jamaica the first destination to have 3D content placed within the application. Te tourist board has also teamed up
with a selection of operators to enable viewers to book directly via their TVs. Each month, the service will feature new Jamaica content and bespoke landing pages for a specific operator: Tropical Sky in January, Virgin Holidays in February, TUI in March and Tomas Cook in April. Te Travel App has the exclusive rights
to display travel content on the Samsung Smart TVs, 220 million of which have so far been produced worldwide with predicted growth of 70% by 2016. Te application was introduced to the UK in
14 ABTA Magazine February 2015
March 2014, and has racked up over half a million downloads since launch. Elizabeth Fox, regional director UK &
Northern Europe for the Jamaica Tourist Board, said: “We’re always interested in innovative ways to target additional holidaymakers. Tis new platform will allow us to engage with viewers directly in their living room.” With UK arrivals for the first half of 2014
up 18% year on year, Jamaica is expecting a similarly strong 2015, thanks to increased hotel, air and cruise capacity. In December, Tomson Dream became the only UK cruise ship to home port in Montego Bay, while in winter 2015 Tomson Airways will launch the first Boeing 787 flights out of Wales, servicing the island from Cardiff. Meanwhile, new hotels include a
Marriott Courtyard in Kingston, planned to open in spring, and two new Hyatt resorts in Montego Bay — the Hyatt Ziva Rose Hall and Hyatt Zilara Rose Hall, which opened in December.
visitjamaica.com
News in brief
FIJI Tourism Fiji has launched the Fiji Matai Specialist training programme. Members will receive a monthly email update, while specialist members who have completed the first four modules will get access to agent deals, logos and branding, and will be eligible for fam trips.
matai.fiji.travel
USA Brand USA has teamed up with
American Airlines and British Airways to launch a MegaFam tour for international agents in 2015. Agents can win a place on the tour by booking American and BA flights to the US.
thebrandusa.com
DERBYSHIRE A new £400m tourist development
is being planned for the county. Peak Resorts will occupy a 550sq mile site on the edge of the Peak District, and will include 600 holiday apartments, hotels and hostel units, plus 250 woodland lodges.
www.countrybycountry.com
IMAGE: GETTY
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