HOSPITAL ITY SALESMAN’S
guide football
to TERMS University of Phoenix Stadium
Given the upcoming games in Arizona, we thought it’d be fun to break down of some football verbiage and then translate it into what it means in the hospitality world, whether you’re the hotel sales person or the meeting planner.
University of Phoenix Stadium
SUPER BOWL XLIX, the 49th edition of the Super Bowl is scheduled to be played on February 1, 2015, at University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals. Kicking off Super Bowl Week in Arizona, the Pro Bowl pits the NFL’s top talent against each other, regardless of conference. The 2015 Pro Bowl will be played on Sunday, January 25, 2015.
AUDIBLE A play called by the quarterback at the line of scrimmage to make a change from the play that was called in the huddle. This is called a contingency plan/rain out back-out in the events world. A great salesperson always has a contingency plan and never books space without having a plan.
BLITZ When an unusual number of defensive players, usually linebackers, go after the quarterback throwing the ball rather than staying in the backfield waiting to see where the quarterback throws it. In our world, when we hear the word blitz, we automatically think of sales blitz! Think about unique ways that you can reach customers or attendees.
4TH DOWN CONVERSION When attempting to go for it on fourth down and converting, giving your team a new set of downs. This is also known to us as the last day in the end of the quarter. We are all trying everything we can to get just one more contract to keep us alive for the next set of downs (aka: the next quarter).
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HAIL MARY Throwing a long pass and hoping for the best. Sometimes, you just have to throw a Hail Mary when you have short term holes that need to be filled in. Sometimes you just have to pull out all the stops to fill the house.
THE GRIDIRON The Field of Play. Think of the hotel as the field of play – are you completely ready for each guest and meeting attendee that walks through the door? Just like the field, the hotel should be manicured perfectly.
INTERCEPTION/PICK OFF A pass that is caught by a defensive player, giving possession to the team that intercepted it. Take business from your competition! Stay up on the market and trends.
PENALTYA sanction called against a team for a violation of the rules, called a foul.
From taking your regulars for granted to not following up when you promised – don’t let the yellow flag be thrown on you.
Chaunsea Keller is Vice President for E-proDirect. Her role allows her to see daily interaction between suppliers and planners; therefore, is a good gauge on the meetings industry as a whole. She resides in College Station, TX with her husband and two children.
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