FALL 2014


Trade Winds NEWS & INFORMATION FOR PERSONAL LINES AGENTS MESSAGE FROM JIM HYATT


Better Pricing— and the Arbella Value You Trust Although competition from direct writers continues to flood the marketplace


here in Massachusetts, I’m proud to say that Arbella Personal Lines has only strengthened our commitment to helping you, our valued agents, grow profitably. Our close partnership with you is showing great results so far this year: auto and homeowners are growing, retention has increased, and we are on track to meet all our growth goals. We know this wouldn’t be possible without your ongoing loyalty and commitment to selling Arbella—thank you!


“While we celebrate our Better Pricing initiative and its early success, we also remember that it is your feedback that led to many of the positive changes we are able to announce to you.”


If you haven’t yet heard about Arbella’s Better Auto Pricing initiative, this issue of Trade Winds will provide you with all you need to know. In August we made many changes to our auto pricing that made Arbella more broadly competitive than ever before. Since we introduced these changes, new auto business has increased by 25%, resulting in more than 12,000 new policies written. And as of November 1, our pricing has gotten even better! I encourage you to quote us on everything—you won’t be disappointed.


There are a number of ways to take advantage of Arbella’s Better Pricing, one of which is to reenergize your group business. It’s critical to focus on developing the relationship between your agency and your group, gaining their trust, and presenting yourself as a trusted advisor to their members or employees. Find out more about growing your group business on Page 5 of this issue.


Many customers who left for GEICO or Progressive are now experiencing buyer’s remorse. A win-back campaign is a great way to reacquaint your customers with the incredible value and unparalleled service only we can offer them together. To launch an effective win-back campaign, please contact Jackie Springer at jacquelyn.springer@arbella.com today.


With Arbella’s competitive discounts and low auto prices, there’s never been a better time to grow your business. While we celebrate our Better Pricing initiative and its early success, we also remember that it is your feedback that led to many of the positive changes we are able to announce to you. Personal Lines will continue to improve our ability to serve you and our policyholders with great products, competitive prices, and the responsive service we’ve become known for. I invite you to continue to call me directly with your feedback and suggestions, and I look forward to achieving strong, profitable growth with you in the years ahead.


Jim Hyatt Vice President of Personal Lines


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