NEWS
Amazon leaves UK competitors in the dust on personalisation
Te 2014 Consumer and Marketer Personalisation Study from BloomReach explores UK consumer and industry attitudes toward online personalisation features such as product recommendations, intuitive search results, relevant content and ease of navigation. Te study sampled 1,000 UK consumers and 122 UK online retailers. Highlights include: • Amazon leads the way while other online retailers underestimate the importance of online experience to consumers
• 82 per cent of UK consumers said that no company offers the same levels of web- personalisation as Amazon
• 34 per cent of retailers said they thought that brand reputation was the most important factor when consumers choose a retailer and just 2 per cent thought that personalised shopping experience was an important factor
• However, 31 per cent of consumers said they would be more likely to make purchases if they were offered personalised experiences such as product recommendations or tailored content and 85 per cent said brand reputation was not an important factor
• 59 per cent of consumers believe that online experiences are more unique to their needs; however, 80 per cent of retail marketers disagreed with this, saying that online could not offer a more personal experience.
BloomReach launched in the UK this Autumn after working with top US companies such as Staples, Guess and Williams-Sonoma. It is already helping UK ecommerce sites such as Wayfair, StubHub, Boden, Forever 21 and Lakeland harness customer data to transform their websites and content into intelligent, automatically updating experiences. On average, BloomReach sees more than 20 per cent lift across UK customers. In the U.S., BloomReach works with 24 of the U.S. Internet Retailer Top 100 companies and 100 other companies. Founded by Raj De Datta, a Silicon Valley entrepreneur and former director of product
marketing at Cisco and Ashutosh Garg, a former Google data scientist, BloomReach uses machine-learning and natural-language processing to determine consumer intent and match it to an online retailer’s content. Trough this, BloomReach transforms websites, mobile sites and apps into intuitive personalised experiences for each consumer, processing more than 150 million web pages and one billion consumer interactions a day. Gartner predicts that by 2018, companies that have fully invested in all types of online personalisation will outsell those that do not by more than 30 per cent.
Homebase speeds up store closures
Following a review of its Homebase store chain, Home Retail Group expects to close a further 23 underperforming stores between now and March 2015 in addition to the seven which have already been shuttered. Tis has led to Homebase managing director
Paul Loft resigning from his position as the business reorganises for the future. It has refitted 26 stores as well as introduced Argos and habitat concessions into Homebase stores. Homebase like-for-like sales for the half year to 31st August 2014 had risen by 4.1 per cent.
Primark posts impressive results
Whilst other clothing retailers were impacted by warm weather, sales at Primark were up by 17 per cent for the year to 13th September. Te business had increased its sales space during the year and also saw good results from its French and Spanish stores. Chief Executive George Weston commented “At
Primark, a strong store opening programme, excellent buying, and higher sales densities in our new stores, all came together to drive revenues to within a fraction of £5 billion with a further improvement in margin.”
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