theibcdaily
Doing what we do best Opinion
The industry is in a state of permanent revolution, believes Pavel Potuzak, managing director, Aveco
So here we have another war at the gates of the EU. The good thing is, that it is well timed; it did not destroy the good impression from the Olympic Games. Both main sources of the fuel of this industry, professional sports and news, have a lot of content. Let’s not comment on our unlimited will to talk about defending the law and democracy, let’s look at the state of the industry from technological point of view. The Olympics showed that 4K is a viable technology for which there exists a broad choice of equipment that is easy to use, that delivers results that are pleasure to watch and that hopefully finds its way through distribution networks to large enough family of viewers to prove the economic reasons for its existence.
As to war news, camera crews have no easy access,
thus broadcasters’ news departments depend mostly on mobile phone videos and information published on social media. In parallel, they think about how to turn viewers back to TV screens from those same online resources.
The whole industry is in the state of permanent revolution. New products, new versions, even new standards are being thrown into the market just to see whether they are accepted, without much research background. The online world is a jungle with technologies and companies appearing and disappearing daily, and broadcasters are investing heavily into this world without working business models, but also without the option of not being there. What are the main drivers that will affect our technology the most?
First is the massive amount of acquisitions and
consolidations going on among technology companies. These companies seem to change their focus from developing high performance “open” products to convincing customers to buy it all from their 'one-stop' shops. Even competing product
lines are now merging with promises of seamless integration and continued support. This is a big risk factor that you, the customer, has to consider. A real threat is the ITU second digital dividend where the frequency band assigned to broadcast is to be handed over to mobile operators. This can hit broadcasting really hard. Who will benefit from it? Governments will earn money from the frequency auctions, mobile and internet operators will of course benefit, too. And who will pay for it? You, me and
Object-based media trialled BBC R&D By Adrian Pennington
Object-based media is being seen by some as a core element of future media services. The DVB has included object-based audio in its ongoing Ultra HD format discussions and Dolby is bringing its object-based system Atmos into the home.
The BBC though has a focus on the audio and the visual element, testing both recently at
the Commonwealth Games from Glasgow. Findings from these trials and revelations about its research roadmap are part of the its portfolio of innovations shown in the IBC Future Zone. Steve Baily, general manager, BBC R&D, said: “We foresee content becoming more immersive. For example, video with more and better pixels as we look beyond HDTV, and object-based spatial audio. Audiences will demand content with greater levels of
personalisation, whether their
consumption is on big screens in the home, or mobile devices on the move. We believe object- based media formats will be the solution for the creation of content and services that are easily personalised and consumable on a variety of devices, and are starting to explore the potential
opportunities and challenges for object-based media in our research. Our demos at IBC will show some early results, including object-based audio.” An example of the move to
personalised, immersive media in the future IP world is Venue Explorer, a web application that lets viewers explore a UHD panoramic video of a live event, allowing them to zoom into areas of interest, with audio being automatically re-mixed to
match the view. Graphical overlays can be switched on to provide data about what is being seen such as background information on sports events, and live data on what is happening. 8.F18
all TV viewers. How does Aveco serve its customers in this turbulent times? We stick to our guns. We provide our in the cloud, in the box, and in the rack solutions. We provide our stability with
more than 22 years of relationships with customers worldwide. We provide our
independence, gluing all brands into seamless workflows, without any overriding
corporate policies. We provide our
comprehensive product range — MCR automation, news production automation, plus more. We stay at the cutting edge of technology with solutions from high end to news studio in a box, the only integrated studio automation package available on the market. This is not just an entertainment industry. We produce tools to rule the world. 3.B67
62 theibcdaily
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104