theibcdaily
Hybrid: the Pay TV of the future Opinion
The delivery of TV is changing, and with it new networks and platforms have been developed to address this change. Despite the great attention paid to IP delivery, the vast majority of TV viewing takes place using linear broadcast TV. When fibre networks are prevalent in the delivery of content to homes, we may see most delivery and consumption over IP networks. But until fully economic IP delivery becomes the norm, we need to take advantage of the complementary nature of the broadcast and connected technologies available to us to provide a rich selection of content for customers. To do that we need to ensure that the content, platform and network infrastructures can be paid for
We need to take advantage of the complementary nature of broadcast and connected technologies contends David Cutts, Strategy & Technology and profitable.
S&T believes that paid-for content is pivotal in this respect. Sponsorship and advertising revenue are simply not sufficient given the ever- increasing demands on advertising spending.
S&T has pursued this hybrid line of thinking for a few years. Our team participated in the work that led to the ETSI standards for the MHEG interaction channel and the UK now has, after a few years of development and testing, a platform for hybrid TV that is an extension of the well- established MHEG standard which UK consumers use successfully every day. With this we can deliver both linear and VoD content, both
free, and, with suitable systems in the background, pay TV. The number of connected receivers that conform to these standards is now in the millions and growing. Our offerings, including our VuTV pay service, are on show at IBC in Hall 1. Our efforts do not begin and end with MHEG. Along with many others in the industry, we have been working on the development of standards that can extend and eventually replace what we do now and take advantage of the convergence of TV with internet standards and the increased power and versatility built into modern TV sets. There are a few standards that have emerged as key to this next generation of
technology; HTML-5 with JavaScript for the UI, which brings web technology and authoring skills to the TV; and MPEG DASH for transmission and DRM systems for pay services. All of these come together in HbbTV 2.0, the next generation of Hybrid Broadcast Broadband TV, which we hope to see deployed in the UK through the Freeview Connected project – and which we believe is the right standard for very wide deployment in the next generation of platforms that fully accommodate hybrid broadcast and IP.
In this field, we note that a
very large number of websites are built using easy-to-use tool sets rather than laborious constructions of customised
applications. So will it be with Hybrid TV.
With this in mind, we have
recently acquired the business and technology of OnScreen Publishing to which we will add pay TV capability. In addition, the tools that we are continuing to develop and integrate with our established carousel products will enable easy deployment of TV applications in HbbTV and similar environments and are on show on our stand. 1.B22
Rising star goes wireless Lectrosonics By Michael Burns
Dutch singer Barbara Straathof, currently enjoying success after her exposure in TV show The Voice Of Holland, has chosen a Digital Hybrid Wireless microphone system for her rapidly building live schedule. Her system was specified by Bram van der Mooren of Dutch audio specialist Heuff
Strum kind of singer: Barbara Straathof's career took off after winning a Dutch TV singing competition
and consists of a Lectrosonics R400A UHF Digital Diversity rack-mount receiver with a HH/E01Digital Hybrid Wireless handheld transmitter and HHC cardioid condenser capsule. “For my live work, I decided to do a test with three different microphones,” said Straathof. “I couldn't believe the difference [with the Digital Hybrid Wireless]. It was crazy, every note I sang, a clear copy of that note came back to me. Pure, clear, warm and so vivid. I could not believe that the Lectrosonics HH was so different from the other systems. So I've ordered a new mic with receiver, and the
guys from Heuff have built me a super cool flight-case for the receiver and the in-ear transmitter. I couldn't be happier.” Lectrosonics, currently
showing its new L Series and DSW products on its IBC ehibition stand in Hall 8, said its Digital Hybrid Wireless combines digital audio with an analogue FM radio link to provide high audio quality and noise-free RF performance. It eliminates compandor artefacts and produces an audio frequency response flat to 20 kHz. 8.C73b
36 theibcdaily
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