ILLUSTRATIONS BY JEFF ROGERS


PHOTOGRAPHS BY


MATT HOYLE he value


of a bargain isn’t lost on Kathie Lee Gifford and Hoda Kotb. On the fourth hour of the Today show, they regularly feature steals and deals. “People are struggling right now,


and we’re really aware of it,” says Gifford, 60. Although the cohosts broadcast


from a studio in the heart of Man- hattan, they never feel far from their humble beginnings: “My dad had multiple jobs and my mom sold eggs door to door,” says Gif- ford. “I came from nothing, but I grew up in the most loving home in the world.” Kotb, 50, feels similarly about her childhood: “When I was young in West Virginia, I don’t re- member trying to keep up with the Joneses, because we were happy.” Here, Gifford and Kotb talk with


Erin Hill about their friendship, women and money, and the impor- tance of laughing at yourself.


Do you remember what back-to- school season felt like as a kid? KLG: We didn’t have any money,


but I remember going to Sears to pick out a few outfits for school. HK:Wearing new clothes was such a good feeling. I used to get my sister’s hand-me-downs. But


whenever I’d get something new, I’d just go crazy. What’s your favorite splurge now? HK: I buy a $7 smoothie at the gym. And then I eat doughnuts in


the break room—but they’re free! KLG: I usually can’t wait for lunch. I love great lunch spots. Do you think women know enough about money?


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COVER AND OPENING


a behind-the- scenes video of our cover shoot atparade.com /klgandhoda.


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COVER AND INSIDE


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