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FILA Bureau approves changing the name of international federation
New name and logo won’t be activated until they receive the approval of the full FILA Congress in September
By FILA
DUBROVNIK, Croatia — FILA, the international governing body of wrestling, is one step closer to approving a signifi- cant change to its brand identity. The FILA Bureau, a 23-member exec-
utive committee overseeing the interna- tional governing body of wrestling, voted in June to approve the name “United World Wrestling” as the new name for the sport’s international federation. The bureau also approved a new logo
and steps to better improve the brand consistency of marquee wrestling events around the world. In approving the changes the FILA
Bureau accepted that international wrestling needed to create a globally rec- ognized brand that represents the core values of wrestling as well as the new energy behind an organization that only a year before was battling for its spot on the Olympic programme. “I think in order for us to move forward,
we needed to identify the shortcomings of the past and work hard to improve them,” said FILA President Nenad Lalovic. “I think that with a new visual identity that is both distinct and repre- sents the values of wrestling, we all have another reason to be excited for the
20 USA Wrestler
“I think in order for us to move forward, we needed to identi- fy the shortcomings of the past and work hard to improve them.” - Nenad Lalovic FILA President
future of our sport.” FILA has been working for the past
several months with the branding agency Olive Grove to help develop the new name and visual identity. The plans include a strategy for creat-
ing visual consistency among the wrestling organization’s several World and Continental Championships. The new name and logo won’t be acti-
vated until they receive the approval of the full FILA Congress. The annual meeting of the FILA Congress is scheduled to take place in September prior to the 2014 FILA World Wrestling Championships in Tashkent, Uzbekistan. Once approved, United World
Wrestling will immediately become the new name for the international governing body of wrestling. FILA has made numerous changes in the sport since the Olympic fight in 2013.
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