Eastern Spring 2014 Editor’s Note
Looking Back, Looking Ahead
Feedback helps as we plan future issues W
e asked your opinion. You told us. Now it’s time to get to work.
Tanks to the hundreds of people who responded to our Eastern Magazine Readership Survey. Tis survey was a way for us to gauge how we’re doing—and how we can get beter. It also provided useful information about reading habits and the types of stories our alumni want.
A few interesting findings:
• Top preferences for story ideas include stories about alumni in their professions; stories about institutional history and traditions; and stories about campus facilities and growth.
• Eastern Magazine encourages saving an article or issue (38 percent); atending an event (35 percent); discussing or forwarding an article or issue (32 percent); and recommending the institution (32 percent).
• 36 percent believe the magazine contains some “spin” but is generally accurate and objective.
• 47 percent report that they read most of each issue. • 69 percent prefer the print reading experience compared to the online experience.
Te online survey was hosted by
Qualtrics.com, a leading survey firm, in cooperation with the Council for the Advancement and Support of Education (CASE), of which Eastern Michigan University is a member. If you’d like to know more about our survey results, please contact me at
dgiffor2@emich.edu or 734.487.5375.
We move forward now, armed with your feedback, and are excited about what the future holds for Eastern Magazine Tank you for being on this journey with us.
—DG
Vol. 11, Issue 2 EDITOR
Darcy Gifford CONTRIBUTORS Jason Brooks, Patricia Cartwright, Kyla Ford,
Melissa Jasperse (BA13) Cara Jones, Kurt Krug, Randy Mascharka (BBA85), Marissa McClain, Lynn Monson, Jeff Mortimer, Jeff Samoray, Hilary Simmet, Scott Stewart
ABOUT EASTERN Eastern (ISSN 2150-4679) is published three
times a year by the Division of Communications at Eastern Michigan University 1215 N. Huron River Drive Ypsilanti, MI 48197-2351 All rights reserved.
The views presented are not necessarily those of the editor or the official policies of the University.
ADDRESS CHANGES 1349 S. Huron St., Suite 2 Ypsilanti, MI 48197 734.487.0250
alumni.relations@
emich.edu Send story ideas to: 15 Welch Hall
Ypsilanti, MI 48197
easternmagazine@emich.edu
Eastern Michigan University is committed to excellence in teaching, the extension of knowledge through basic and applied
research, and creative and artistic expression. Building on a proud tradition of national leadership in the preparation of teachers, we maximize educational opportunities and personal and professional growth for students from diverse backgrounds through an array of bachelor’s, master’s and doctoral programs. We provide a student-focused
learning environment that positively affects the lives of students and the community. We extend our commitment beyond the campus boundaries to the wider community through service initiatives and partnerships of mutual
interest addressing local, regional, national and international opportunities and challenges.
4 Eastern | SPRING 2014
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