MANAGING DOMAIN NAMES
needs, different tolerance for risk or exposure of their IP, and different goals.
“USING A REGISTRAR THAT FOCUSES ON CORPORATE CLIENTS AND UNDERSTANDS THEIR NEEDS TAKES MOST OF THE WORK OFF YOUR DESK SO YOU CAN FOCUS ON YOUR BUSINESS.”
In China, there is a formal dispute process created by the Chinese registry, but everything must be submitted in the local language. Not only do some of these options quickly become expensive, you’ll look back and ask yourself why you didn’t spend the few dollars to register the names in the first place.
If you are not interested in enforcement, you can perhaps acquire the infringing domain name through an anonymous acquisition. Using reputable brokers or
registrars to negotiate
and acquire a domain name on your behalf anonymously is very effective in many cases. It can be cheaper than a formal dispute process, and takes less time and effort on your behalf.
gTLDs, the URS has been used by only a handful of trademark owners, resulting in mixed success.
It becomes complicated when a trademark owner has to look beyond .com and recover ccTLDs in foreign jurisdictions. In jurisdictions such as Russia, the registry, RU-Center, has no formal dispute resolution process. If you find yourself with an infringing or damaging domain name registration, your only option is the Russian court system.
Te final tool—and the most effective, in my opinion—is to develop a strategy for registering domain names and to be proactive about registering key domain names in key jurisdictions before others get their hands on them. Not only has this become a cost-effective solution, but using a registrar that focuses on corporate clients and understands their needs takes most of the work off your desk so you can focus on your business.
Strategies come in all shapes and sizes
In any business endeavour, you evaluate the marketplace, opportunities and risks. When it comes to effectively managing domain name registrations this strategy is no different. Companies and trademark owners have different
www.trademarksandbrandsonline.com
Consult with your corporate registrar and IP attorney to determine your best strategy and get a plan together to execute that strategy. You may be surprised at how much coverage and protection you can get for a relatively small budget. Building a solid portfolio involves working with a reputable domain name registrar with years of experience in handling and coordinating domain name registrations and management across the 300-plus jurisdictions around the world, as well as supporting the entire new gTLD programme.
A good corporate registrar will be able to advise you on proper strategy and risks, guide you through various requirements, and organise domain name launches and acquisitions.
Anthony Beltran is chief operating and financial officer at 101 Domain. He can be contacted at:
anthony@101domain.com
Anthony Beltran has been 101domain’s chief operating and financial officer since 2008. He is actively involved with INTA as well as ICANN, and has been working closely with ICANN’s new gTLD programme throughout its development. 101domain is a recognised leader in the implementation and rollout of the new gTLD programme, and continues to be an industry leader in country code and international domain names and portfolio management.
Trademarks & Brands Online Volume 3, Issue 2 45
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