CONTENTS 6 News
12 Fluid trademarks: keeping them watertight Fluid trademarks offer a new way for brands to engage with their customers, but given their shape-shifting nature and short shelf life, protecting them with IP is not straightforward. TBO investigates.
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16 Should registries be the internet police? If a website is found to infringe a brand owner’s IP rights, how much liability can be laid at the registry’s feet? TBO looks at the interesting situation confronting Nominet, the .uk domain registry.
20 Status update: ‘feeling copied’ Deciding exactly what—and how—IP can be protected on Facebook or Twitter is a big challenge for trademark and copyright owners. TBO reports.
24 High in the sky
Cloud-based services such as Google Drive, Dropbox and Microsoft’s OneDrive make it easy to share stored content with internet users all over the world. But this convenience presents opportunities for copyright infringement, whether intentional or unintentional, and who is liable? TBO investigates.
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28 A rock or a hard place? The post-NTIA era The NTIA has ruled out handing over to a government-led or inter-governmental organisation, but the US authorities hold all the cards, and can cling on until they see an acceptable proposal for the new regime, as TBO explains.
30 Apple tops the brand charts With only one non-tech company in Brand Finance’s 2014 top 10 valuable brands list, today’s winners are the ones that have monetised a good idea and reached customers speedily. TBO reports.
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34 Brands in the palm of your hand Domain names have never been as important as they are today, says Stuart Fuller of NetNames.
36 Sharing knowledge lawfully Staff within many businesses share or reproduce copyrighted material in the course of every working day, unaware that its use is unauthorised. A broad licence is one solution, as Kate Alzapiedi explains.
38 Right first time 30 4 Trademarks & Brands Online Volume 3, Issue 2
Registering trademarks in the TMCH is an important opening move for companies towards protecting their brand. TBO spoke to Belgian TMCH agent
bNamed.net about how it can help.
www.trademarksandbrandsonline.com
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