COPYRIGHT


IN THE SPOTLIGHT


SHARINGI KNOWLEDGEI LAWFULLYI


Staff within many businesses share or reproduce copyrighted material in the course of every working day, unaware that its use is unauthorised. A broad licence is one solution, as Kate Alzapiedi explains.


to store it within or share it across your organisation? Not necessarily.


I 36


While global organisations have been protecting their own intellectual property from misuse or misappropriation by outsiders for years, a respect for internally-created IP does not always carry over to materials produced and distributed by sources outside an organisation.


Too oſten, ‘knowledge’ workers (which might include corporate librarians) in information-


Trademarks & Brands Online


f your employees acquire or obtain externally-published content such as scientific articles, do they have the right


intensive environments tend to copy and forward external content at


will, with little


regard for the copyright regulations that apply to the re-use of those materials. Since it is increasingly common for business information to be shared freely across international borders, obtaining permission from various right holders is complicated by copyright laws that differ from country to country.


Executives and copyright


From the entry-level employee to the most senior executive, workers oſten exchange externally- sourced content with their peers. Yet many of


Volume 3, Issue 2


them are unaware of the potential risks of using copyrighted material in unauthorised ways.


In the 2013 Information Consumption and Use Survey commissioned by


collective licensing


company the Copyright Clearance Center, independent research and advisory firm Outsell found that 81 percent of ‘knowledge’ workers at global companies shared information at least weekly with their immediate team members. On average, these employees reported forwarding content to their immediate team once a week, and oſten daily.


Te majority of those surveyed (65 percent) www.trademarksandbrandsonline.com


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