colour & masterbatch | Forecasting Predicting a colourful future


Colour plays a key part in the success of consumer products. Leading colour suppliers aim to predict the colours that will excite consumers in their annual forecasts. We take a closer look


Colour is, at least in part, a fashion business. Predicting the colour palettes that will be in vogue months ahead is important for those developing consumer-facing products. Making those forecasts is a task that typically falls to colour suppliers, whose specialist development teams pull together information and insight from across the creative industries to put together their ideas for the year ahead. “Colour has the power to transcend and translate


cultural, political, religious and social infl uences. As a tool, it has the power to communicate emotions and stories as


succinctly as possible. And in the world of plastics, colour acts as the ideal marketing driver to steer consumers’ purchasing choices,” says Judith van Vliet, designer at Clariant’s Color- Works Europe/IMEA.


The company released its ninth annual ColorForward analysis at the beginning of the year, which aims to predict the key trends for 2015 and to give


ceived colour choices as well as providing new inspiration and direction. “Consumer preferences,


behaviours and lifestyles are constantly evolving, spawning a desire for fresh colour palettes in both home and interior design,” says Leatrice Eiseman, executive director of the company’s Pantone Color Institute.


The nine palettes Pantone


Polyone InVisio’s 2015 Color Inspiration collection identifi es six key colour palettes. These examples are from the Building Blocks palette


designers and manufacturers a headstart in the colour selection process. The company says its


colour predictions are based on researching societal trends around the world. Experts from major trend-watching organisations and diverse creative industries contribute to the process, along with Clariant’s own global network of ColorWorks centres. The colour palettes selected for 2015 are titled: Tune in Space out; Live2Live; Redefi ning Eden; and Raw. For more information visit: http://bit.ly/CCF2015. Polymer compounder


PolyOne also aims to provide customers with insight into


future colour preferences with its InVisiO Color Inspiration 2015 collection, which also includes textural evaluation. “Color Inspiration 2015 provides an additional dimension that helps facilitate the creative process,” says Fernando Sanchez, director of global marketing at PolyOne Global Color and Additives. “By considering colour, effects and material ideas early on, designers can push past boundaries toward a more novel use of colour.” Each of the six InVisiO


colour palettes highlights an infl uential emerging trend, the company says. It has labelled its collection: Follow your Bliss; Beyond Land and Sea; Luxury Paradox; Future Antique; Building Blocks; and New


US masterbatch producer PCC’s fi rst colour forecast identifi es two key colours for 2014


38 INJECTION WORLD | April 2014


Frontier. For more information visit: http://bit.ly/1efBJuO. Colour standards specialist Pantone presents its latest colour forecasts in its Pantone View Home and Interiors 2015, which it says will help


designers validate pre-con-


has assembled for 2015 are named: Style-Setting; Abstractions; Botanicum; Zensations; Urban Jungle; Tinted Medley; Past Traces; Serendipity; and Spontaneity. They are available as a plastic standards set, which includes a plastic chip cross-reference for each of the 72 forecasted colours in the collection. More information is available here: http://bit.ly/1dUe60k. US-based masterbatch supplier Plastics Color Corporation published its fi rst Color Report this year. It identifi es two key colours for 2014 –indigo-like Oceanana and copper-like Copperico. “Our goal with the Color Report is to help designers in the initial concept stage so they can develop the right product in the right colour and get it to the shelf faster,” says Tim Workman, PCC vice president of business develop- ment. “We have extensive information that can aid our customers in getting the right colours into their unique market space quickly.”  www.clariant.com/colorworks  www.invisiocolor.com  www.pantone.com  www.plasticscolor.com


www.injectionworld.com


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