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‘Growing Golf in the UK’ – free summary report published


‘Growing Golf in the UK’, a comprehensive market research study that aims to help clubs and courses retain, attract and grow their customer base has been published. Commissioned by Syngenta and undertaken by GfK, one of the world’s largest market research firms, a summary report is available to download free of charge from: http://www.greencast.co.uk/ A total of 3,622 UK residents participated in the


study, including 1,477 golfers and 2,145 non-golfers and lapsed players. “As a company, we are interested in the long-


term sustainability of golf and wanted this research to be used by golf clubs and courses to help retain existing customers, attract new players and, ultimately, grow golf,” explained Simon Elsworth, Syngenta Head of Turf and Landscape (EAME). “A number of key themes emerged from the research that are important and


relevant to clubs and courses. Specifically, customers talked about their desire for relaxed, family-friendly facilities. They also wanted greater flexibility both in terms of membership options and less formal dress codes and the freedom to do things such as use a smartphone in the clubhouse and on the course.” The research also highlighted significant opportunities around female and


youth participation. Syngenta has now commissioned a follow-up study, which will be presented at the HSBC Golf Business Forum in Abu Dhabi later this month. Simon Elsworth added: “We hope the findings will be used as insights for, and solutions to, the challenges faced by clubs and courses.”


www.greencast.co.uk


SkyPro Grooves Your Putts S


kyCaddie’s practice device, launched to worldwide acclaim in 2013, is said to have got even better. Now, golfers who own SkyCaddie’s


SkyPro swing analyser can groove their putting stroke too, with the announcement that SkyGolf has launched a revised SkyPro App for spring 2014, with a new Putting Analysis feature and redesigned user interface. For the first time iPad owners also get their own version of the SkyPro App, with a new iPad-native version now available to download for Apple’s world- beating tablet. The new Putting Analysis feature on


the SkyPro App is a free additional feature which enables golfers to perfect their putting stroke and lower their scores immediately by providing instant feedback about club face position, stroke length, tempo and much more. Other new content on the SkyPro App includes expert video tips on each full swing checkpoint, from leading instructors including acclaimed teacher Hank Haney and 2012 Teacher of the Year Michael Breed. In addition, the new user interface is easier, faster and more intuitive than the original SkyPro App, enhancing the learning experience for golfers of all levels.


www.golfskypro.com SGBGOLF 5


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