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Foremost teams up with Golf Pride F


oremost Elite Marketing Programme (EMP) professionals all over the country have been able to utilise Golf Pride’s MOT Your


Game promotion in a bid to boost early season sales. The promotion was originally scheduled to run


during the month of February but it proved popular enough that many Foremost EMP members decided to extend it for a further month while others have opted to run a range of similar re-grip promotions at various times during the coming year. The Golf Pride sponsored MOT Your Game promotion seemed to strike a chord as golfers all over the country queued up to get three free grips on their woods when they purchased nine new grips for their irons.


Foremost EMP members saw their re-grip


turnover increase by an average of more than 7% compared to February 2013 when a similar MOT promotion was run. 63% more Foremost members participated in the promotion than in


2013 but what was most interesting was those that didn’t participate showed a decline of 19% for re-grip turnover compared to the same period last year. Rob Leonard, head professional at Harpenden


Common Golf Club in Hertfordshire, was one of several Foremost EMP professionals impressed enough by results to extend the promotion into March. “It has been a huge success,” Leonard commented.


“We’ve had a steady stream of customers come into the shop to get their clubs re-gripped. It’s clear they recognise a bargain when they see one. “I think the fact we now have our Grip Bar on display


in the shop has helped a lot too. It gives customers the chance to pick up the new grips and realise how much better they feel than their worn ones. Together with the deal they are getting, makes it a bit of a no-brainer, really.”


www.foremostgolf.com


Four new tees from PrideSports


PrideSports has released a line of new PTS tees for 2014. New Members of the PTS Tee Family include PTS Mini Tee for Hybrids They’re now present in almost every Tour


player’s bag across the world. But, as yet, no brand has delivered a tee solution to meet this demand. Pride Sports’ Professional Tee System (PTS) Mini Tee has been configured to offer golfers the optimum tee height for hybrids.


PTS Titanium Tee for Added Durability A brainchild of PrideSports’ Research and


Development programme in the United States, Titanium Tee is formed from wood, but features an ultra-durable, thicker shank for titanium-like strength.


PTS Plastic Tee Family The new PTS Plastic Tee Family have been designed to offer exactly the


same aesthetic as the original PTS, but are structured from an ABS material for those who desire the unbreakable nature of this compound.


PTS Micro Tee for Reduced Friction The company has also added to the evolving line of PTS’s wooden offering


with the Micro Tee. This offers golfers a head that’s 20% smaller than a traditional tee, significantly reducing friction at impact, resulting in cleaner contact and improved ball striking.


www.pridesports.com 26 SGBGOLF


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